Marketing SME
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Salary Not Disclosed
1 Vacancy
Job Description
Lets Write Africas Story Together!
Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
This role is pivotal in driving effective collaboration with a variety of business leaders technology leaders productmanagers data analytics groupandsegment marketingandother key stakeholders focusing ondigitaladoptionandgotomarket strategies to drivegrowthandusage.
The role leads multidisciplinary teams with members in platforms marketing communicationandchange management. The role exists to help the OMiX GRiD team deliver the rightdigitalsolutionsandensurecustomers fully utilize thesesolutions.
- Through thorough analysis and investigation together with the relevant Product Owners identify where users are struggling with theadoptionof new technologiesandcome up with solutions to address user concerns for the Rewards Smart Goals and Digital portfolios.
- Together with the Channel & Digital Platform team theDigital Marketing Managerwill use data points to inform prioritised features in line with customer demandsandneeds.
- Responsible for creating a culture rooted in data to enable decisioningandsuccessfully attribute return on investment toDigitalAdoptioninitiativesandactivities.
- Setandachieve KPIs such that you can analyze set metrics to monitor digitaladoptionhealth to better understand why initiatives are working identifying weak pointsandareas of improvement.
- Create lead deliver gotomarket (marketing & communication) strategy fordigitalsolutionsand/or features functionality asandwhen the featuresandfunctionality lands for the Old Mutual app and web as well as for the Old Mutual Rewards and Smart Goals propositions.
- Lead thedigitaladoptionchange management approach which includes: a. Developing anadoptionroadmap with clear milestones deadlinesandgoal b. Communicating with relevant stakeholdersandcoordinating with other parties throughout the organization c. Managing risk d. Cultivating support e. Drive education & awareness for servicing ecosystem particularly for our advisors call centre teamsandbranch teams f. Working cross functionally with Group Marketing to achieve business objectives
- Drive digitaladoptionreporting with data analytics. Reports to be at standard that they can be utilised in different forums including:
a. OMiX GRiD MANCO
b. GRiD Exco
c. Business Unit Exco
d. Digital Adoption Forum with Group Marketing
- Digitaladoptionforum
a. Share and present the GRiD digital adoption plans activities and outcomes
- Execute the marketing strategy according toobjectives and budget.
- Prepare detailed proposals and digital marketing plans for Rewards and Smart Goals campaigns.
- Monitor the digital campaigns and analyse results for continuous improvement of campaigns
Skills
Accounting Action Planning Adaptive Thinking Agile Project Management Brand Development Budget Management Commercial Acumen CustomerFocused Data Compilation Evaluating Information Executing Plans Market Analysis Media Management Public Relations (PR) Management Target Market SegmentationCompetencies
Action OrientedBusiness InsightCollaboratesCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages ComplexityEducation
NQF Level 9 MastersClosing Date
21 April 2025 23:59The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.
The Old Mutual Story!
Employment Type
Full Time
