Senior Business Analyst Strategy Marketing Focus
Senior Business Analyst Strategy Marketing Focus
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Job Description
Are you passionate about using data to drive strategic marketing decisions We are seeking a **Senior Business Analyst & Strategy (Marketing Focus) who will play a pivotal role in shaping our B2B marketing strategy. In this highimpact position you will report to the VP of Operations and work as the strategic righthand to our VP of Marketing. Youll be the goto expert for transforming data into insights helping leadership make informed decisions that fuel business growth. As part of our international Business Analysts team (covering Customer Experience Sales and Partners) you will collaborate across departments to provide a 360 view of our business. Your analyses and recommendations will directly influence topoffunnel performance campaign effectiveness and overall marketing ROI. If you excel at finding clarity in complex data and want to make a real impact on a rapidly growing marketing team this role is for you!**Key Responsibilities
- **Strategic Partner to Marketing: Serve as a trusted advisor to the VP of Marketing translating data into strategy. Support highlevel decisionmaking with clear analysis particularly for B2B marketing initiatives and growth plans.
- **DataDriven Planning: Drive business planning for the **top of the funnel analyze marketing campaigns forecast outcomes and measure impact on lead generation and revenue. Provide forwardlooking insights on pipeline health and marketing ROI to guide strategic planning.
- **Reporting & Storytelling: Structure and cleanse large datasets using Excel and Power BI to uncover trends and insights. Develop compelling dashboards and reports that tell a story highlight key findings and provide actionable recommendations for improvement.
- **Campaign Performance Analysis: Measure and evaluate campaign performance across channels markets and sources. Analyze critical KPIs (e.g. Average Revenue Per User **(ARPU) lead volume lead velocity and conversion rates from visitor to **MQL/SQL to identify whats working and whats not. Use these insights to optimize channel mix and campaign strategy.
- **CrossFunctional Collaboration: Work closely with teams in Sales CX and Partner Management to ensure marketing strategies align with business objectives. Share insights on lead quality and conversion with Sales; coordinate with CX on customer feedback loops.
- **Executive Decision Support: Apply critical thinking to **simplify complex problems filter out noise and focus on the variables that matter. Prepare clear persuasive presentations for senior leadership enabling quick and effective decisionmaking. In essence youll turn data into a narrative that drives action at the executive level.
**Required Skills & Qualifications
- **Analytics & Tools: Advanced proficiency in Excel and Power point for data analysis and visualization. Handson experience with Google Analytics 4 **(GA4 for web/app analytics and HubSpot for CRM and marketing automation.
- **Data Management: Proven ability to structure organize and **simplify messy data from multiple sources. Comfortable handling large data sets and ensuring data quality and consistency.
- **Bonus Tools: Experience with BigQuery AWS or Data Lake environments is a **plus (not mandatory but will be an advantage).
**Experience & Competencies:
- **Strategic Analysis Experience: 3 years in strategic business analysis business strategy consulting or similar analytical roles **ideally with a focus on B2B marketing or growth strategy.
- **Stakeholder Management: Demonstrated experience working closely with senior executives (Director VP level). You know how to communicate effectively with leadership manage expectations and drive crossfunctional projects to completion.
- **Data Storytelling: Exceptional ability to present complex data findings in a clear concise and persuasive manner. Whether in a PowerPoint or live meeting you can translate analytics into insights and recommendations that **influence decisionmakers.
- **Critical Thinking: A sharp analytical mindset with an eye for detail. You question assumptions probe into data anomalies and approach problems with structured thinking. You excel at distilling complexity into simple terms for others.
- **Proactive & Autonomous: Selfdriven and proactive in identifying opportunities and potential issues. You take ownership of projects and can work independently with minimal guidance all while keeping stakeholders informed.
- **Business Acumen: Strong understanding of business and marketing fundamentals. You not only report numbers but also understand the so what how insights impact business strategy revenue and customer experience.
Employment Type
Full Time
