Associate Digital Marketing Manager Job

Random House Childrens Books is looking for anAssociate Digital Marketing Managerto join the Digital Marketing team to support the teams goals of developing and executing digital and social media campaign strategies for trade title campaigns for Board Book Picture Book and Middle Grade titles. This is an exciting opportunity for a marketer with digital and social media skills to work within the worlds largest childrens book publishing company.

This position will report directly to the Senior Director Digital Marketing and work closely with our Trade Marketing team as well as the Design Editorial and Publicity teams across the Childrens Division. The position will support marketing strategy by developing and executing creative exciting and successful social media and digital campaigns targeted at parents for trade titles as well as our consumerfacing corporate social media channels and online communities.

What youll do:

• Collaborate with the digital and trade marketing teams to research and develop social media and digital best practices for books and authors and educate cross functionally
• Work with our developer to create promotional websites video trailers sweepstakes and digital programs to support publicity and marketing campaigns for titles and trade programs as well as our own divisions brand
• Work closely with website developers producers agents and authors to execute digital marketing campaigns and online promotions
• Organize and develop creative social media editorial calendars for content that will be published across various corporate and title social platforms
• Execute the publishing of social editorial calendars; schedule content and posts
• Ideate develop and execute digital marketing plans for titles series and franchises
• Collaborate with the publicity team on author social media best practices and event promotion
• Track analyze and report on the success of social media marketing campaigns and programs and how these correlate to awareness and book sales
• Maintain awareness of social media marketing techniques being used by other channels as well as look for opportunities to innovate and develop new techniques to share with the team
• Advanced understanding of social media analytics and listening
• Stay abreast of social media and digital trends
• Manage a budget

Who you are:

• Passionate about social media and are knowledgeable about the features and functionalities of emerging platforms as well as more traditional outlets
• Comfortable taking ownership of your work
• A team player with great communication skills
• You have an eye for detail and recognize good aesthetics
• You are passionate about user experiences
• Interdisciplinary approach to problem solving
• Ability to transition between the creative and analytical sides of marketing
• Strong creative vision for social content creation and ideation that will resonate with our readers and followers

Required Qualifications:

• 3 years working with popular social media networks and their advertising platforms where applicable
• Extensive knowledge of social media platform best practices and analytics including but not limited to: Facebook Twitter Instagram Pinterest Snapchat
• Deep understanding of social media metrics including Facebook Insights Twitter Analytics and social listening
• Ability to work on multiple projects at once project manage and work autonomously
• Familiar with common CMS systems WordPress preferred
• Basic understanding of SEO and SEM and best practices
• Familiar with both native social scheduling tools and paid publishing tools
• Strong writing skills and ability to adapt to brands social tone of voice

Preferred Qualifications:

• Knowledge of and a passion for childrens books and the reading community
• Basic knowledge of Photoshop
• Intermediate HTML skills

Penguin Random House is the leading adult and childrens publishing house in North America the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages we are committed to quality excellence in and innovation throughout the entire publishing process: editorial design marketing publicity sales production and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell Berkley Clarkson Potter Crown DK Doubleday Dutton Grosset & Dunlap Little Golden Books Knopf Modern Library Pantheon Penguin Books Penguin Press Penguin Random House Audio Penguin Young Readers Portfolio Puffin Putnam Random House Random House Childrens Books Riverhead Ten Speed Press Viking and Vintage among others. More information can be found athttp:// Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race national origin religion age color sex sexual orientation gender identity disability or protected veteran status.

Company:Penguin Random House LLC

Country:United States of America

State/Region:New York

City: New York

Postal Code:10019

Job ID:35188