drjobs Web Services and Digital Marketing Manager

Web Services and Digital Marketing Manager

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1 Vacancy
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Job Location drjobs

Kalispell, MT - USA

Yearly Salary drjobs

$ 60000 - 68000

Vacancy

1 Vacancy

Job Description

JOB TITLE:
Web Services and Digital Marketing Manager
DEPARTMENT:
Marketing
EMPLOYMENT TYPE:
Professional 10.$60000 $68000 annually. Salary is based on education and experience. Fulltime 12mos. benefit eligible.

Unlock Exceptional Benefits at FVCC (Worth $25K)! Youll receive generous employer contributions towards your Health/Vision & Dental up to 15 vacation days 12 sick days and 12 holidays. Plus build your future with the Montana Public Employees Retirement System and a 403(b) match up to 7. And thats not all invest in your continued education when you explore Tuition Waiver benefits for you and your dependents!
CLOSING DATE:
Open Until Filled

SUMMARY
Flathead Valley Community College is an outstanding public community college located on a beautiful campus in Kalispell Montana with panoramic views of the northern Rocky Mountains and Glacier National Park. Our vision is to improve lives through learning and the trustees faculty and staff are dedicated to values that foster and preserve the spirit of our college and promote and support the wellbeing and economic development of the communities we serve.
The Web Services and Digital Marketing Manager oversees FVCCs website ensuring an engaging userfriendly experience that supports student enrollment community engagement and institutional goals. This role manages website updates structure and content while ensuring accessibility SEO optimization and brand consistency. Additionally the position tracks and analyzes marketing data providing insights to improve digital strategies enhance user engagement and support decisionmaking.

ESSENTIAL FUNCTIONS
Website Management and Optimization
  • Oversees daytoday updates and maintenance of the colleges website ensuring functionality accessibility and ease of navigation.
  • Manages the development design and ongoing improvements of all aspects of FVCCs website to enhance user experience and engagement.
  • Aligns website content with the colleges established brand and communication strategies ensuring consistency across all pages.
  • Monitors and enforces brand standards creating and maintaining an inhouse web style guide based on best practices.
  • Keeps website domain and hosting registrations current along with other webbased subscriptions.
  • Creates writes edits and manages web content in collaboration with marketing team members and campus colleagues.
  • Monitors web analytics conducts usability testing and troubleshoots technical issues to maximize site performance and user experience.
  • Manages and optimizes FVCCs Google Business listings.
  • Ensures compliance with Section 508 (Accessibility) standards SEO best practices and other web regulations.
  • Updates and installs mandatory thirdparty plugins and maintains links to other databases.
Digital Marketing & Asset Management
  • Plays a key role in developing managing and analyzing digital newsletters and email marketing campaigns to effectively engage students donors and the community.
  • Researches evaluates recommends and implements systems to efficiently store organize and optimize marketing assets (photography video and digital content) for maximum team productivity.
  • Evaluates and suggests platforms tools and workflows that improve efficiency in website management digital marketing and content storage.
Data & Analytics
  • Pulls analyzes and interprets website and marketing performance data to assess user behavior campaign effectiveness and engagement metrics.
  • Provides strategic recommendations based on data insights to enhance digital marketing efforts and improve website performance.
  • Maximizes SEO strategies to increase the colleges online visibility and search rankings.
  • Stays informed about professional trends and ethics in telecommunications technology and applies industry best practices to website management and digital marketing efforts.
Collaboration & Governance
  • Works closely with IT and Institutional Research to ensure seamless integration of digital platforms data accuracy and website functionality.
  • Serves on the Data Governance Board contributing to policies and best practices related to data management and digital communications.
MINIMUM QUALIFICATIONS
  • Bachelors degree in computer science IT systems engineering web development marketing or a closely related field from an accredited higher education institution AND a minimum of three years of experience managing content and production for hightraffic websites.
  • Associates degree in computer science IT systems engineering web development marketing or a closely related field from an accredited higher education institution AND a minimum of five years of experience managing content and production for hightraffic websites.
KNOWLEDGE SKILLS AND ABILITIES
  • Ability to represent the College professionally in various interactions.
  • Familiarity with Adobe Creative Suite Canva and similar editing tools.
  • Ability to use WordPress and other website content management systems.
  • Ability to work independently and manage tasks effectively.
  • Strong and effective communication skills.
  • Proficient computer skills in applicable systems and software.
  • Experience with digital marketing best practices.
  • Knowledge of web analytics tools and usability testing methods.
  • Ability to work in a creative fastpaced environment with changing priorities.
  • Ability to work within policies and procedures of FVCC
  • Ability and willingness to serve as an ambassador for the College by interacting appropriately with the college community and community
  • Ability to maintain effective and positive professional relationships
  • Ability to follow and issue directions
  • Demonstrated professional presentation and written communication diplomacy customer service management skills problem solving and interpersonal skills
  • Ability to work effectively with people from a variety of culturally diverse backgrounds
  • Ability to intermittently work nontraditional schedules including evenings weekends etc.
  • Ability to maintain regular and acceptable attendance levels
  • Ability to maintain a high degree of confidentiality
  • Ability to successfully pass a criminal background check
  • Ability to respond in the event of an emergency
  • This is a Medium Duty job according to the Selected Characteristics of Occupations Defined in the Revised Dictionary of Occupational Titles U.S. Department of Labor and Industry. Medium Duty involves exertion of 2050 pounds of force occasionally and/or 1025 pounds frequently and/or up to 10 pounds continuously to move objects.

VETERANS PREFERENCE ACT:Preference applies in hiring and provides a uniform method by which special consideration is given to qualified Veterans. Veterans Preference laws do not however guarantee Veterans a job nor do they give Veterans preference in internal actions such as promotion transfer reassignment and reinstatement. Applying for a preference is voluntary and that all information related to a preference is confidential and used only during the hiring process; the information will be maintained in a separate confidential file. To claim Veterans Preference you must complete the Veterans Preference Form (form is available at and email it along with document(s) that verify your eligibility for employment preference to Claims for Veterans preference must be received by Human Resources prior to position closing date.

WINDFALL ELIMINATION PROVISION:Based on the Windfall Elimination Provision FVCC employment may not be covered by Social Security. To learn more about the Windfall Elimination Provision clickhttps:// Experience:

Manager

Employment Type

Full-Time

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