Category Promo and Coupon Planning Senior Manager

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Job Purpose and Summary:

As the Senior Manager of Category Promo & Coupon Planning & you will use your leadership skills to build strong relationships with partners in multiple business units to design influence and implement strategies that positively impact the company and our promotional strategy for your divisional merchandising team partnering closely with our Senior Managers in Pricing Planning & and our Senior Managers in Promotion Optimization. You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.

You will impact our business in the following ways:

• Participate in divisional merchandising strategy sessions and implement gotomarket monthly promotional strategy outcomes to deliver customer and business goals by executing against crossfunctional operational plans and key milestones.

• Builds categorylevel biweekly promotional plans deliver on event criteria themes/claims or strategically predefined category promo KPIs as established based on the impact promotion has for that category relative to other categories.
• Builds category and branded coupon offer pools that support categorylevel ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
• Ensures brandlevel promo and coupon plans drive unit lift and profitable sales growth in a winwin fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and categorylevel promotional KPIs especially given yellowtag and store labor constraints
• Support CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unitdriving impact of scan backs and coupon MD funding.

Primary Job Duties & Responsibilities:

Strategic Planning

• Establishes clear prioritized activity roadmap that successfully delivers the companys ambitions including changes in promotional strategy or processes across our ecosystem with appropriate collaboration across multiple stakeholders.
• Identifies portfolio of participating categories brands and programs for mass market promotions and personalized coupons based on projected impact leverage category & deal/offer level reporting re: category buyers promo sales & margin lift promo unit & trip lift category redeemers coupon redemption rate redeemer penetration sales/units/trips/margin from redeemers etc.
• Develops category ad block and personalized coupon deal/offer pools and evaluates branded/store brand deal/offer submissions using impact projections to approve/reject category and branded deals and offers given projected outcomes (e.g. promo sales & margin lift unit & trip lift buyers redeemers redemption rate MD investment unit lift etc.
• Proficiency in working with data to develop measures and metrics that yield actionable insights to business owners and lead / conduct / support firstlevel analyses to identify underlying drivers of new trends.
• Ability to drive efficient and effective planning processes by implementing and upholding a strong project management discipline across boundaries.
• Ability to influence at all levels up to and including crossfunctional SVPs. Excellent written and oral communication skillsstrong presentation skills required.
• Assigns appropriate timelines and accountabilities for items empowering the team to drive action steps to completion.
• Leverages thought partners (senior leaders corporate partners peers team etc. as needed to create and revisit the strategy.
• Navigates ambiguity and change to achieve goals despite potential obstacles.
• Creates strategies that continuously improve our programs and/or processes that drive service and productivity improvement.
• Aligns the team to establish update and maintain a clear set of actions including interdependencies needed to achieve overall goals.
• Followsup on strategic initiatives and KPI performance.
• Champions innovation by bringing ideas to own ED & VP as well as the broader Merchandising Leadership Team in an agile way while balancing growth against financial risk and incremental cost to the organization

Delivers Results:

• Continually evaluates performance against category KPIs and identify opportunities for improvement to Lead Director/CMs/DMM/Exec Director based on performance vs. forecast.
• Drives KPIs which could include sku count yellow tag/blade count offer strength purchaser count savings deal simplicity score etc.
• Balances promotional deals depth and frequency to deliver forecasted outcome KPIs that could include promo sales/margin reg/promo sales mix unit/margin lift vs. nonpromoted etc.
• Evaluates coupon programs & individual offers for category/branded impact and refines strategy & plans for future based on performance metrics parameters include categories brands SKUs offer types offer depth offer frequency start/end dates etc. leveraging overall coupon capabilities.
• Leverages a resultsoriented mindset to assign appropriate timelines and accountabilities for initiatives projects and deliverables. Empowers the team to drive action steps to bring to completion
• Inspects What They Expect routinely inspects and monitors key processes and functions; institutes improvement measures as needed; holds team accountable to KPIs and deliverables
• Optimizes and level sets expectations with stakeholders by partnering closely with Merchandising Leadership Marketing Leadership Supply Chain Leadership and Store Operations to ensure appropriate levels of support and collaboration
• Works crossfunctionally with CSC partners to develop strategies and action plans to mitigate identified risks and opportunities tailored to the specific needs of each merchandising business unit as needed.
• Optimizes use of data to support field of key programs and processes; ensures field feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness

Drives Improvement and Innovation:

• Continuously looks for opportunities to drive efficiency and productivity across the team; partners with Price & Value leadership team IT and DDAT to identify and recommend implementation of new technologies to achieve this
• Coaches and empowers team to identify new pathways to create simplicity for store teams and field leaders to execute key sales driving activities
• Fully embraces organizational improvement initiatives acting as a change agent with ones own team and peers
• Provides both constructive and positive feedback on new initiatives to appropriate teams. Look for ways to break through implementation barriers rather than be impeded by them.

Stakeholder Influence

• Collaborates on the build of the biweekly category plans including block contents deal structure discount depth etc.
• Communicates and aligns with CMs and vendors on optimized level of category/branded coupon discounts for each category (supported by promo optimization team as needed)
• Leverages data insights and analytics to influence stakeholders and makes recommendations as appropriate.
• Fully embraces organizational improvement initiatives acting as a change agent with ones own team and peers and partners.
• Provides both constructive and appreciative feedback on ideas and key initiative.
• Looks for ways to break through implementation barriers rather than be impeded by them.
• Establishes and enforces policies and procedures that promote ethical behavior compliance and best practices.
• CrossFunctional Collaboration: Facilitating collaboration between different departments to promote a cohesive and integrated approach to achieving organizational goals.
• Drives change agility in self team and network.
• Measures key performance indicator results on an ongoing basis and provides recurring readout to leadership in partnership with cross functional business leads.
• Leverages a resultsoriented mindset using metrics to monitor improvements.
• Develops and manages a standardized set of views that are used to internally monitor macrolevel trends and key drivers of each

Education:

Bachelors degree or Equivalent Experience

Preferred Masters

Required Qualifications:

• 7 years experience of developing implementing and executing retail merchandising and/or marketing programs.
• 7 years proven track record of influencing others with and without authority
• 7 years experience leading under pressure adapting to changing dynamics in real time and finding solutions that satisfy multiple customers of the business.
• 7 years experience collaborating effectively across different business functions different perspectives and different styles of leadership.
• Travel Ability and willingness to travel regularly up to 20 of time based on needs of the business.

Preferred Qualifications:

• 10 years experience of developing implementing and executing retail merchandising and/or marketing programs.
• 10 years of demonstrated successful leadership experience in a highly competitive multiunit environment. Relevant sectors include retail healthcare and pharmaceuticals.
• 10 years proven track record of influencing others with and without authority
• 10 years experience actively taking on issues in a decisive manner while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 10 years experience leading under pressure adapting to changing dynamics in real time and finding solutions that satisfy multiple customers of the business.
• 10 years experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 10 years experience effectively demonstrating excellent verbal and written communication skills very strong interpersonal and presentation skills.
• 10 years experience collaborating effectively across different business functions different perspectives and different styles of leadership.
• 10 years experience demonstrated ability to lead a large organization and manage a multimilliondollar business unit to achieve financial and business results.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 05/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.