Sr Manager Aetna B2B Writing
Sr Manager Aetna B2B Writing
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$ 82940 - 182549
1 Vacancy
Job Description
At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.
Position Summary
Were looking for an experienced and passionate healthcare content and marketing writer to lend their expertise to our Aetna B2B Marketing team. The right candidate will embrace our brand voice and elevate the impact of B2B content from sales materials to digital content across the organization. You will also work closely with agency partners on highly visible priority strategic marketing projects. This role will have exposure across a vast portfolio of work supporting multiple lines of Aetna business including Commercial Group Medicare and Medicaid.
Your success will hinge on your ability to collaborate and communicate with many stakeholders including marketing strategists designers delivery managers and external agencies. You should also have a strong attention to detail organizational skills and the ability to stay on top of multiple projects simultaneously.
Key Responsibilities
- Responsible for the writing and Brand integrity of healthcare marketing and creative projects through strategic direction development of cohesive writing concepts and seamless .
- Effectively position our marketing portfolio through competitive strengths based on indepth knowledge of products and services competitive landscape industry audience and overall business environment and objectives.
- Ensure all writing deliverables are consistent with the quality consistency and Brand standards.
- Successfully deliver on a range of channel deliverables including but not limited to print digital web and video assets.
- Inspire innovative thoughtful tactical and strategiclevel thinking across the team and stakeholders.
- Exhibit outstanding writing judgment to achieve the highest possible standards for all materials regardless of medium.
Fundamental Job Components
- Possess a deep understanding of the health insurance industry health benefits products audiences and business objectives and execute on writing that aligns with Aetnas vision.
- Translate complex topics and internal jargon to create clear concise and impactful content that resonates with intended audiences.
- Ensure successful of all writing projects ensuring they are delivered on time and meet the required quality standards.
- Write creative effective copy according to project specifications / creative brief from starttofinish in plain language standards and follow applicable client brand and voice guidelines.
- Act as a toplevel copywriter effectively manage relationships with stakeholders to ensure a clear understanding of project objectives and address any concerns or issues that may arise.
- Execute writing and proofing related processes and methodologies through best practices and promoting a culture of innovation and efficiency.
- Recommend research and develop facts quotes and scenarios to support creative strategy and .
- Ensure messaging brand guidelines and directives are embraced and adhered to in all executions.
- Proactively identify and act on opportunities for operational efficiencies and improvements.
- Engage in crossfunctional collaboration with teams across the Aetna Marketing organization and the enterprise.
- Ensure compliance with all branding operational legal and regulatory mandates.
Required Qualifications
- 7 plus years of creative writing in a health care focused environment preferably health benefits marketing.
- Employee benefits knowledge and experience.
- Experience with collaboration and teamwork within the creative team and across the organization.
- Proficiency with AP or Chicago Manual of Style
- Experience writing applications in traditional and emerging channels
- Experience adapting style of copy to various audiences purposes or media
- Knowledge of compliance and legal requirements (disclaimers) surrounding copy
- Experience utilizing AI to proof and/or enhance copy
- Strong knowledge of Brand style and consistency standards.
Education
- Bachelors Degree or equivalent work experience
Pay Range
The typical pay range for this role is:
$82940.00 $182549.00
This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.
Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:
Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.
Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.
For more information visit anticipate the application window for this opening will close on: 04/30/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.
Required Experience:
Manager
Employment Type
Full-Time
