Assistant Director for Admissions and Marketing Lucas Business Graduate Programs
Assistant Director for Admissions and Marketing Lucas Business Graduate Programs
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Job Description
Job Summary
Reporting to the Director of Resources & Operations the Assistant Director for Admissions and Marketing Lucas Business Graduate Programs is responsible for the development and implementation of student outreach and recruitment and oversees the admissions for all Lucas Graduate School of Business (LGSB) programs. The Assistant Director is responsible for student outreach marketing strategies and marketing initiatives through the website social media inperson events and paid ads. Ensures high customer service standards employing appropriate technologies as provided including a Customer Relation Management (CRM) system for managing communications throughout the application and admissions process. Analyzes available data and reports for continuous improvement of marketing and outreach efforts to maximize effectiveness. Represents the LGSB at graduate/professional fairs throughout the Bay Area and coordinates with partner programs. Collaborates with the Director of Executive and Professional Education to plan and deliver programs for international and executive partners.
Key Responsibilities
Graduate Programs Recruitment/Outreach:
- Extracts and analyzes data from available appropriate tools like the CRM to assess and improve marketing strategies based on trends in yield rates and other factors.
- Creates and develops prospect pools on CRM; reviews and proposes potential markets to target and track.
- Maintains the LGSB website and works with program coordinators to update the programspecific Canvas shells.
- Manages operations and supervises staff related to the recruitment admission and yield initiatives directed toward the growth of the LGSB programs.
- Analyzes enrollment rates across the Lucas programs to identify trends and inform participate in and manage the establishment interpretation and application of admission prerequisite and program requirements.
- Serves as lead contact for the Lucas School for internal and external communication.
- Oversees the development of marketing campaigns surveys and events targeting the LGSB alumni.
LGSB Programs Admissions & Prospect/Applicant Advising:
- Oversees the application and admission process for all Lucas graduate programs. Although the daytoday tasks are mainly the responsibility of the Admissions Coordinator the Assistant Director for Admissions and Marketing manages cases that necessitate special handling and reviews all processes for efficiency and highlevel of customer service.
- On an asneed basis is responsible for:
- Evaluating applicants credentials and counseling them on their eligibility for admissions and directing them to the appropriate Lucas graduate program.
- Developing relationships with prospective students and applicants to increase enrollment yields.
- Counseling prospective students oneonone and conducting presentations about Lucas programs and admissions processes to groups.
- Tracking and aiding applicants through the application process and coordinating with program directors the admission decisions; interacting with Graduate Admissions (GAPE) to ensure timely and accurate processing of the Lucas applicant pools.
- Evaluate applicants credentials and counsels them on their eligibility for admissions and directs them to the appropriate Lucas graduate program.
- Designs manages and implements multiple tailored communication plans for the CRM and social media based on interest in specific programs.
- Oversees business processes including applicant data flow to CRM and coordinates leads with the College of Professional and Global Education (CPG&E).
Executive Education Programs Coordinator:
- Assists the director for Executive and Professional Education with the planning scheduling and delivery of the executive education programs.
- Attends the annual EMBA program coordinators meeting at one of the partner universitys locations (foreign location) or via video conferencing.
- Assists the directors of the FAU executive education program with the planning scheduling and delivery of the executive education programs.
Office Management:
- Identifies articulates and resolves problems at the Lucas Graduate School Office level for students and faculty and works on special projects assigned by the Associate Dean for Undergraduate and Graduate Programs.
- Provides backup for monitoring ordering and insuring payment of supplies for the Lucas Schools office and all processing related to procurement for the Lucas School.
- Produces reports regarding the financial situation of the LGSB programs.
Knowledge Skills & Abilities
- Thorough knowledge of and ability to apply extensive expertise to complex programs and/or administrative specialties including pertinent laws and regulations.
- Working knowledge of English grammar business writing punctuation and spelling.
- Strong oral communication skills. Must possess excellent customer service and public relations skills.
- Ability to compose and appropriately format correspondence and reports.
- Demonstrated expertise in and advanced knowledge of the principles problems and methods of public and business administration and operational and fiscal management.
- Expertise in administrative survey techniques operations and systems analysis statistical and research methods and the ability to interpret and evaluate results to develop sound conclusions and recommend new or revised policies.
- Ability to understand problems from a broad interactive perspective and discern applicable underlying principles to conceive of and develop strategic solutions.
- Ability to work with representatives from public and private entities and handle potentially sensitive situations.
- Demonstrated consultative skills in working with internal and external constituent groups.
- Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus.
- Working knowledge of software applications: word processing spreadsheet database management.
- Ability to evaluate outreach and marketing strategies through various channels.
- Ability to perform accurately in a detailoriented environment.
- Ability to handle multiple work priorities organize and plan work and projects.
- Ability to maintain confidentiality and appropriately handle sensitive communications with employees and external agencies.
- Ability to quickly learn and apply a variety of state federal CSU and SJSU policies and procedures.
- Ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
- Ability to train others on new skills and procedures and provide lead work direction.
- Ability to communicate with constituents in a professional and respectful manner.
Required Qualifications
- A bachelors degree and/or equivalent training.
- Four years of administrative work experience involving study analysis and/or evaluation leading to the development or improvement of administrative policies procedures practices or programs.
Preferred Qualifications
- Bachelors degree from an accredited university.
- At least 2 years of Enrollment experience within Higher Education preferably within a College of Business.
- At least 2 years of experience marketing & social media campaigns.
- Knowledge and experience with Customer Relation Management systems.
- Knowledge of CSU rules & regulations regarding recruitment & admissions.
- Knowledge of PeopleSoft and Data Warehouse.
- Knowledge of international rules and regulations regarding admissions.
- Knowledge of advising and recruiting techniques
- Skills in project management & Leadership skills.
Compensation
Classification: Administrative Analyst/Specialist Exempt II
Anticipated Hiring Range: $6656/month $7718/month
CSU Salary Range: $5537/month $10014/month
San Jos State University offers employees a comprehensive benefits package typically worth 3035 of your base salary. For more information on programs available please see the Employee Benefits Summary.
Application Procedure
Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
- Resume
- Letter of Interest
All applicants must apply within the specified application period: April 10 2025 through April 27 2025. This position is open until filled; however applications received after screening has begun will be considered at the discretion of the university.
Contact Information
CSU Vaccination Policy
The CSU strongly recommends that all individuals who access any inperson program or activity (on or offcampus) operated or controlled by the University follow COVID19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age medical condition and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found athttps:// questions may be sent to.
Additional Information
Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.
The standard background check includes: criminal check employment and education verification. Depending on the position a motor vehicle and/or credit check may be required. All background checks are conducted through the universitys third party vendor Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.
SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1B VISAS)
All San Jos State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Officeor report any discrimination harassment and/or retaliation to the Office of Equal Opportunity.
Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act the Annual Security Report (ASR) is also now available for viewing at ASR contains the current security and safetyrelated policy statements emergency preparedness and evacuation information crime prevention and Sexual prevention information and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San Jos State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone ator by email at.
Pursuant to the Higher Education Opportunity Act the Annual Fire Safety Report (AFSR) is also available for viewing at The purpose of this report is to disclose statistics for fires that occurred within SJSU oncampus housing facilities for the three most recent calendar years and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone ator by email at.
Campus Security Authority In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.
Equal Employment Statement
San Jos State University (SJSU) is an equal opportunity employer committed to nondiscrimination on the basis of age ancestry citizenship status color creed disability ethnicity gender genetic information marital status medical condition national origin race religion or lack thereof sex sexual orientation transgender or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students faculty and staff programs and activities. Title IX of the Education Amendments of 1972 and certain other federal and state laws prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).
Required Experience:
Director
Employment Type
Full-Time
