Digital ABM Specialist
Digital ABM Specialist
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$ 86000 - 129000
1 Vacancy
Job Description
If youre looking for a special place to build or grow your career youve found it. Whether youre an experienced professional a recent college graduate or somewhere in between IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering marketing sales supply chain operations HR finance and more across more than 40 diverse businesses around the globe chances are we have something special for you.
Primary Function:
As the lead subject matter expert the Digital ABM Specialist role requires inplace process development experience around crafting and scaling highimpact campaigns that run within an integrated multichannel business unit strategy. The process scope includes preimplementation scoping support of ABM tools & deployment strategies stakeholder management of the project from kickoff to launch and continued postlaunch engagement to ensure the ABM Playbook is used to deliver predictable business unit impact. The ABM Specialist will provide ongoing leadership to their installed & inprocess BU teams on digital processes & improvements to ensure the deployment is effective and ROI goals are achieved.
Essential Duties and Responsibilities:
- Enhance Campaigns: Work collaboratively with BU teams to understand their endtoend marketing strategy and build a clear strategy for use of ABM campaigns designed to generate qualified leads engage target accounts and maximize conversion rates across the entire sales funnel. You will be a key player in shaping the future of our demand generation.
- Refine Targeting & Messaging: Assist BU teams with their segmentation efforts & defining key buyer personas to craft tailored messaging that directly addresses their unique value propositions address needs and known pain points etc.
- Analyze & Optimize: Dive deep into BU ABM campaign data to check key metricsCPL MQLs MQAs conversion rates pipeline velocityand find opportunities for optimization. Deliver actionable recommendations to improve performance and ROI.
- Lead Velocity: Work closely with BU marketing teams to refine the ABM customer journey across digital touchpoints and to ensure smooth lead handling and transitions (to both channel & direct sales teams) to improve conversion processes.
- Leverage Marketing Technology: Must be technically sound and well versed in the core fundamentals of ABM implementation and able to create effective integration strategies between the ABM tool & the BU existing tech stack 6Sense Microsoft D365 HubSpot Marketo etc. to ensure design flow supports maximum demand generation efforts.
- Process Leadership: This is not a strategist rolethis is a working role where you go deep into BU collaboration to understand the business unit gotomarket model and target audience in addition to the processes to test optimize and iterate email campaigns refining ad copy funnel reporting and experimenting all with the goal to increase the impact of these efforts and enable future state marketing .
- Develop Playbook: As you work with BU teams to deploy 6sense ABM tools (recommended) you will map the BU architecture and process flows & create a playbook that can be shared with expansion BUs which uses previous learnings & can be consistently implemented to generate repeatable BU results. (This work will include prioritization of efforts based on BU readiness and may include ecosystem development efforts prior to engaging in ABM launch).
- Cross IDEX Engagement: Participate in our IDEX Marketing Community and contribute to the effort to enhance the FrontEnd Marketing Tools & Effectiveness using digital ABM tools.
Requirements:
- Experience with planning developing & executing digital marketing strategies.
- Bachelors degree in marketing business or equivalent experience.
- Minimum 3 years experience in Account Based Marketing.
- Experience with 6Sense tools is preferred.
- Experience in a MANUFACTURING B2B/B2C environment is preferred.
- Resultsoriented high accountability to design for impact/ROI vs activity.
- Strong ability to analyze project data and create actionable insights & measure effectiveness.
- Able to manage multiple projects & vary support needs simultaneously to keep projects on plan.
- Creative problemsolving abilities and proactive approach to challenges.
- Knowledge of CRM tools (Microsoft Dynamics365 is preferred).
- Ability to work independently and remotely.
- Comfortable in matrix organization & able to lead tactical & strategic priorities by influence.
- Strong collaboration abilities able to pull diverse ideas to build a best approach.
- Effective communication skills (written and oral) builds sponsorship & engagement proposals.
- Thoughtful risk taker who uses structured tools to pilot test fail & pivot to accelerate learnings.
Are you ready to join a different kind of company where our people our culture and our commitments are centered around providing trusted solutions that improve lives around the world
Total Rewards
The compensation range for this position is $86000.00 $129000.00 depending on experience. This position may be eligible for performance based bonus plan.Benefits Package
Our comprehensive U.S. benefit offerings include: Health benefits 401(k) retirement savings program with company match PTO and more. More information on our benefits and rewards can be found on our career page: is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race color religion creed genetic information sex sexual orientation gender identity or expression marital status age national origin disability protected veteran status or any other consideration or protected category made unlawful by federal state or local laws.
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process please let us if you are limited in the ability to access or use this online application process and need an alternative method for applying we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
