Director of Pharma Product - CVS Media Exchange CMX
Director of Pharma Product - CVS Media Exchange CMX
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$ 100000 - 231540
1 Vacancy
Job Description
At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.
Position Summary
CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers merchants stores GMs brand advertisers agencies and Pharma clients. Our fullfunnel ad solutions leverage CVSs instore and online data extensive reach and unique positioning in the pharmacy and provider space to provide measurable results for our clientele. With a range of flexible pricing and buying models including selfservice these solutions help businesses build brand awareness engage with CVS consumers and convert CVS consumers to shoppers.
As a Director of Pharma Product you will function as a product owner and help build bestinclass omnichannel marketing solutions for Pharma clients. This role will focus on defining and executing the product roadmap to deliver unique marketing assets for Pharma leveraging CVSs data and media assets to engage both consumers and healthcare providers. You will partner across the enterprise to align strategies with business owners ensuring compliance with privacy regulations and internal governance policies.
The Director will play a lead role in building innovative ad products tailored to Pharmas needs spanning directtoconsumer (DTC) marketing provider engagement strategies and measurement solutions. They will work in unison with engineers UX designers data scientists legal privacy and business partners to deliver clientfacing products. You will build and manage the Pharma product roadmap align business and technical needs and be the voice of Pharma product with stakeholders to ensure that their needs are met.
The Director of Pharma Product will encourage the open exchange of information and viewpoints inspire others to achieve challenging goals and high standards of performance and foster a sense of urgency to drive innovation in this growing sector.
Additional responsibilities of the Director include
Strategic Leadership:
- Define product vision strategy and development of Pharma marketing solutions leveraging CVSs unique positioning within the healthcare ecosystem.
- Ensure alignment with enterprise teams including privacy legal and business owners.
Product Leadership:
- Utilize your product knowledge customer feedback and relevant data to assess value build business cases and prioritize effectively.
- Lead product discovery and maintain a roadmap and backlog focused on highimpact solutions for Pharma clients.
Product Roadmap:
- Manage product roadmaps align business and technical needs analyze customer and product data turn insights into actionable initiatives determine rollout strategy and manage risks.
- Align with frontend teams to gather feedback and insights to drive product criteria while prioritizing the backlog to focus on the highestimpact work.
Crossfunctional Collaboration:
- Build strong relationships with internal and external partners including Strategic Partnerships Marketing Tech Foundations Analytics and Operations as well as key enterprise alignment across Enterprise CVSH teams.
- Partner with legal and privacy teams to ensure Pharma marketing solutions comply with regulatory requirements and data governance policies.
- Collaborate with data science and engineering teams to integrate measurement and reporting capabilities into Pharma products.
Performance Excellence:
- Define and track key metrics to measure the success of Pharma products ensuring we continuously improve and innovate.
- Execute the product strategy and roadmap to achieve key business objectives (OKRs).
Industry Expertise:
- Stay informed about emerging trends and innovations in Pharma marketing particularly within the adtech ecosystem.
- Identify and assess strategic partners (such as DeepIntent Crossix IQVIA and Swoop) to enhance CMXs Pharma product offerings.
Required Qualifications
- 3 years of experience in managing people
- 8 years of handson experience in Product Management with a strong focus on Pharma marketing adtech or healthcare media.
- Proven experience working with Pharma clients and a deep understanding of directtoconsumer (DTC) and healthcare provider (HCP) marketing strategies.
- Strong knowledge of data privacy and regulatory considerations specific to Pharma and healthcare marketing.
- Demonstrated ability to build and execute product roadmaps define MVPs and align crossfunctional teams.
- Experience collaborating with legal privacy and compliance teams.
- Strong business acumen and ability to build business cases measure impact and drive innovation.
Preferred Qualifications
- Familiarity with adtech platforms and partners including DeepIntent Crossix IQVIA Swoop and similar.
- Knowledge of retail media networks and their role in Pharma marketing.
- Exceptional storytelling and presentation skills with the ability to influence executive stakeholders.
- Agile development experience and a testandlearn mindset.
Education
- Bachelors degree in a quantitative/technical field (e.g. engineering computer science data science or healthcarerelated discipline) or equivalent.
- MBA or Masters degree preferred.
Join CMX and be part of an innovative team that is redefining Pharma marketing in retail media.
Pay Range
The typical pay range for this role is:
$100000.00 $231540.00
This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.
Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:
Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.
Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.
For more information visit anticipate the application window for this opening will close on: 05/30/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.
Required Experience:
Director
Employment Type
Full-Time
