Director of Marketing Analytics

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Job Description:

Job Title: Associate Director/Director of Marketing Analytics Irvine CA

Department: Analytics

Location: Irvine CA

Your Mission:

Blizzard Entertainment is seeking an Associate Director or Director of Marketing Analytics to lead efforts in unifying and analyzing marketing performance across all channels and activities. This role will deliver holistic insights that enable impactful marketing decisions and strategy. You will build and lead a team focused on advanced analytics experimentation and reporting to inform everything from campaign effectiveness to brand and audience resonance. This role is anticipated to be a hybrid work position with some work onsite and some workfromhome. The potential home studio for this role is Irvine CA.

Responsibilities

• Leadership and Team Management
  • Manage mentor and grow a team of analytics professionals to deliver actionable insights across marketing initiatives.
  • Establish a culture of curiosity collaboration and datadriven decisionmaking within the team and with crossfunctional partners.
• Comprehensive Marketing Analytics
  • Develop and deliver holistic campaign performance reporting analyzing outcomes across owned earned and paid channels.
  • Lead the development of audience insights message/channel resonance analytics and product positioning effectiveness to inform marketing strategies.
  • Partner with crossfunctional teams to support GotoMarket (GTM) planning with robust insights and scenario planning.
  • Build frameworks for reporting on brand and influencer initiatives providing visibility into performance and ROI.
• Baseline Reporting and Tools
  • Oversee the creation and maintenance of unified data models dashboards and selfservice tools to empower teams with accessible accurate marketing data.
  • Drive reporting across a wide range of channels including social listening ASO/SEO 1stparty web 2ndparty promotions and beyond.
  • Ensure rigor in experimentation reporting including A/B testing to guide marketing innovation.
• Collaboration and Communication
  • Partner with marketing creative and product teams to inform strategy with clear and compelling analytics storytelling.
  • Present insights to senior executives ensuring clarity and alignment on key metrics and opportunities.
  • Work closely with engineers and data scientists to ensure data pipelines and models meet business needs.
  • Partner with consumer insights team on audience insights awareness tracking and advertising effectiveness studies

What you bring to the table:

Priorities can often change in a fastpaced environment like ours so this role includes but is not limited to the following responsibilities:

Minimum Requirements

• Proven experience leading data analytics teams with a focus on marketing analytics audience insights and campaign measurement.
• Strong problemsolving skills with the ability to turn complex data into actionable insights.
• Expertise in SQL and a strong understanding of data visualization tools like Tableau or Power BI.
• Ability to communicate complex data concepts to both technical and nontechnical audiences including senior executives.
• Experience building frameworks for reporting and experimentation in marketing contexts.
• Familiarity with cloud computing platforms (e.g. Google Cloud Platform AWS or Azure) and big data tools.

Extra Points

• Experience in the gaming or entertainment industries.
• Knowledge of audience listening tools and ASO/SEO analytics.
• Familiarity with marketing tools and platforms such as CRM systems and social media analytics tools.
• Proficiency in Python or R for statistical analysis.
• Masters degree in Analytics Marketing Business or a related field.

Your Platform

Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft Blizzard Entertainment Inc. a division of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT) is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genredefining games over the last 30 years with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle Xbox PlayStation Nintendo Switch iOS and Android.

Our World

Activision Blizzard Inc. is one of the worlds largest and most successful interactive entertainment companies and is at the intersection of media technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered!

The videogame industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications Let us decide! Research shows that women and members of other underrepresented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.

Rewards

We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:

• Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
• 401(k) with Company match tuition reimbursement charitable donation matching;
• Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
• Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
• If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $154100.00 $285084.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.