Public Relations Associate
Public Relations Associate
Posted on :
11-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-04-2025
Job Description
Job Summary
As a part of PBS UTAHs dynamic Marketing Department the Digital Marketing Coordinator will oversee all PBS UTAH social media properties compose copy edit and proofread social media posts and web content several times daily monitor social media trends for PBS UTAH and affiliate pages and track effectiveness of all campaigns. They will also assist in the creation of video and other digital content as well as the implementation of digital marketing campaigns. The Digital Marketing Coordinator will work with several internal departments and converse with viewers who contact PBS UTAH by social media responding in a polite and timely manner that is consistent with brand voice. This position reports to the Director of Marketing. About PBS UTAH PBS Utah is Utahs PBS station providing the state with access to exceptional content that entertains informs and enriches viewers. PBS Utah airs PBS programming plus awardwinning locally produced documentaries and series. PBS Utah stands as one of the premier public television stations in the country. We are dedicated to serving the entire Utah community through highquality and awardwinning local productions K12 educational programs and community engagement. PBS Utah provides Utah and the surrounding areas with relevant and compelling programming and services while upholding our core values of Innovation Inclusion Education Independence and Integrity. The ideal candidate should align with the core values of PBS Utah and possess an understanding of the diverse perspectives and experiences within our community enhancing mutual understanding and collaboration.
Responsibilities
Social Media Manage PBS UTAHs social media accounts: Facebook Instagram YouTube Pinterest etc. Compose social media copy and content; schedule and coordinate posts in a timely manner Meet and collaborate with internal departments (Programming Education Community Engagement Production) to meet each departments social media needs and to coordinate the distribution of digital content Create monthly weekly and quarterly reports for Marketing Department Monitor social media and new media trends & best practices Digital Marketing Work with Marketing team to determine strategy for digital component of marketing campaigns for PBS UTAHs local productions PBS content and general station communications Implement digital advertising campaigns Maintain Google Ads accounts Monitor performance and create reports for digital marketing Work with Webmaster on SEO for PBS Utah properties Track effectiveness of all campaigns analyze performance and adjust campaigns as necessary to ensure effectiveness Other Assist in the production of video and other online content Assist in the conception composition design and implementation of online content Assist in the composition of PBS UTAH newsletters and other communication materials as needed Submit performance reports on digital/social campaigns for grant reporting Other duties as assigned by Director of Marketing
Minimum Qualifications
Bachelors degree in Journalism Public Relations Mass Communications English Liberal Arts or a related area or equivalency (one year of education can be substituted for two years of related work experience) required. Department Specific Qualification: Professional experience running social media accounts (Facebook Instagram YouTube) Hardworking and dependable ability to manage multiple projects set priorities and meet deadlines Excellent written and verbal communication skills including outstanding grammar writing editing and proofreading skills Selfmotivated with strong interpersonal skills and commitment to working collaboratively with Marketing Department and other internal departments Detailoriented and well organized Work nights or weekends as necessary to attend events and activities
As a part of PBS UTAHs dynamic Marketing Department the Digital Marketing Coordinator will oversee all PBS UTAH social media properties compose copy edit and proofread social media posts and web content several times daily monitor social media trends for PBS UTAH and affiliate pages and track effectiveness of all campaigns. They will also assist in the creation of video and other digital content as well as the implementation of digital marketing campaigns. The Digital Marketing Coordinator will work with several internal departments and converse with viewers who contact PBS UTAH by social media responding in a polite and timely manner that is consistent with brand voice. This position reports to the Director of Marketing. About PBS UTAH PBS Utah is Utahs PBS station providing the state with access to exceptional content that entertains informs and enriches viewers. PBS Utah airs PBS programming plus awardwinning locally produced documentaries and series. PBS Utah stands as one of the premier public television stations in the country. We are dedicated to serving the entire Utah community through highquality and awardwinning local productions K12 educational programs and community engagement. PBS Utah provides Utah and the surrounding areas with relevant and compelling programming and services while upholding our core values of Innovation Inclusion Education Independence and Integrity. The ideal candidate should align with the core values of PBS Utah and possess an understanding of the diverse perspectives and experiences within our community enhancing mutual understanding and collaboration.
Responsibilities
Social Media Manage PBS UTAHs social media accounts: Facebook Instagram YouTube Pinterest etc. Compose social media copy and content; schedule and coordinate posts in a timely manner Meet and collaborate with internal departments (Programming Education Community Engagement Production) to meet each departments social media needs and to coordinate the distribution of digital content Create monthly weekly and quarterly reports for Marketing Department Monitor social media and new media trends & best practices Digital Marketing Work with Marketing team to determine strategy for digital component of marketing campaigns for PBS UTAHs local productions PBS content and general station communications Implement digital advertising campaigns Maintain Google Ads accounts Monitor performance and create reports for digital marketing Work with Webmaster on SEO for PBS Utah properties Track effectiveness of all campaigns analyze performance and adjust campaigns as necessary to ensure effectiveness Other Assist in the production of video and other online content Assist in the conception composition design and implementation of online content Assist in the composition of PBS UTAH newsletters and other communication materials as needed Submit performance reports on digital/social campaigns for grant reporting Other duties as assigned by Director of Marketing
Minimum Qualifications
Bachelors degree in Journalism Public Relations Mass Communications English Liberal Arts or a related area or equivalency (one year of education can be substituted for two years of related work experience) required. Department Specific Qualification: Professional experience running social media accounts (Facebook Instagram YouTube) Hardworking and dependable ability to manage multiple projects set priorities and meet deadlines Excellent written and verbal communication skills including outstanding grammar writing editing and proofreading skills Selfmotivated with strong interpersonal skills and commitment to working collaboratively with Marketing Department and other internal departments Detailoriented and well organized Work nights or weekends as necessary to attend events and activities
Required Experience:
IC
Employment Type
Full Time
Key Skills
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