Brand Manager 834316
Brand Manager 834316
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Job Description
At Bayer were visionaries driven to solve the worlds toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream but a real possibility. Were doing it with energy curiosity and sheer dedication always learning from unique perspectives of those around us expanding our thinking growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference theres only one choice.
Brand Manager
POSITION PURPOSE:
This position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on indepth analysis so as to meet the defined business objectives of sales profit market share and category/brand position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on indepth analysis so as to meet the defined business objectives of sales profit market share and category/brand penetration.
YOUR TASKS AND RESPONSIBILITIES:
The primary responsibilities of this role Brand Manager Pain Management CH Marketing as the owner of the brand assigned are to:
- Develop shortterm and longterm business and marketing strategy and plans for the assigned brand(s) built on consumer/ customer understandings and business analysis to deliver overall business objectives of topline bottomline market share category/brand penetration.
- Develop Implement and Execute the plans to drive accelerated growth on a brand(s) by identifying regional/national growth opportunities using analysis to meet the overall business objectives; Monitor and track the progress of these plans/projects
- Develop Implement and Execute the plans to relaunch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects
- Track and analyze the business performance in terms of KPIs of volume profitability market share penetration including financial competitive and research analysis and recommend plans to strengthen/ improve the performance.
- Lead the monitoring and evaluation of advertising media digital promotions price packaging instore directtoconsumer trial generation and PR programs.
- Utilize track and plan the Promotion and Advertising budgets based on strategic priorities
- Work in close collaboration with sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
- Work closely with agency partners mainline agency social media agency media agency artwork design agency for planning tracking and monitoring of various brand plans.
WHO YOU ARE:
- Masters in business administration with at least 35 years of brand/marketing experience from a Tier I/II institute
- Leadership/Selfstarting/out of the box thinking capabilities strategic analysis collaboration skills
- Strong analytical skills and ability to connect data consumer insights and business results/opportunities
- Strong English communication skills (verbal written and presentation) is a must
- Proactive and collaborative while able to provide independent objective viewpoint based on data business experience to drive/ influence brand strategy
- Creative in developing solutions and applying new techniques with an entrepreneurial mentality
- Preferred Qualification: Experience in CPG (FMCG) Consumer Health & or consulting is a plus.
Ever feel burnt out by bureaucracy Us too. Thats why were changing the way we work for higher productivity faster innovation and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here
does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.
Please dont rely upon any unsolicited email from email addresses not ending with domain name bayer or job advertisements referring you to an email address that does not end with bayer. For checking the authenticity of such emails or advertisement you may approach us at
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals regardless of race religion gender age physical characteristics disability sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Required Experience:
Manager
Employment Type
Full Time
