The Marketing Manager drives the brand voice and guest-facing presence of Fairmont Sonoma Mission Inn & Spa. This role is responsible for creating and executing on-property activations managing social media supporting B2B sales tools and overseeing the development of marketing collaboration with the Director of Sales & Marketing Director of Public Relations Director of Revenue and Senior Marketing Manager this position helps ensure that the resort maintains top-of-mind awareness for leisure and group travelers visiting Sonomas wine country.
Key Responsibilities:
Brand Marketing & Activations
- Plan and implement seasonal guest-facing activations local partnerships and on-property promotions across F&B Spa and Resort operations
- Develop branded print and digital collateral including menus flyers signage welcome cards and in-room materials
- Update digital signage reader boards and other on-site messaging platforms to reflect current offerings and events
Social Media Management
- Manage the content calendar and daily postings for Instagram Facebook and TikTok
- Curate on-brand engaging content highlighting the resort experience events and local culture
- Coordinate influencer stays and social collaborations in partnership with the PR team
Sales & Group Marketing Support
- Create and maintain proposal templates sales presentations site visit materials and group fact sheets
- Coordinate updates to group-facing platforms including Cvent WeddingWire and Consortia listings
- Support Sales in the execution of B2B activations tradeshows and client events with creative tools
Digital Marketing Support
- Collaborate with the Senior Marketing Manager on the execution of hotel-wide campaigns ensuring alignment across on-property and digital platforms
- Assist with publishing and optimizing listings on third-party platforms (Yelp Sonoma County Tourism wedding sites)
- Prepare monthly email newsletters to support seasonal promotions and local events; track engagement results and feedback
Website Content Coordination
- Partner with the Senior Marketing Manager to keep and the hotel microsite updated with relevant offers packages and imagery
- Support content audits and visual storytelling efforts by ensuring images and messaging reflect current priorities
- Ensure all Spa F&B and event content is up to date across digital platforms like OpenTable Yelp and Google
Cross-Functional Collaboration
- Coordinate closely with the Senior Marketing Manager to align content needs promotion schedules and guest messaging
- Work collaboratively with PR and Revenue teams to support high-visibility campaigns and media-driven activations
- Participate in weekly strategy meetings and on-property walkthroughs to maintain brand consistency across all guest touchpoints
Qualifications :
Qualifications:
- 24 years of experience in hospitality marketing brand communications or lifestyle content creation
- Proficient in social media management and creative content tools (Canva Adobe Creative Suite preferred)
- Strong visual sensibility and understanding of hospitality guest touchpoints
- Exceptional organizational skills and comfort with cross-departmental coordination
- Ability to manage multiple projects in a fast-paced guest-focused environment
- Familiarity with Fairmont and Accor branding standards is preferred
Salary Range of $70000-$80000 a year.
Additional Information :
Fairmont Sonoma Mission Inn & Spa an elegant Spanish mission-style Inn boasts exceptional accommodation in the heart of Wine Country. As one big team community of service professionals we come together and work with a common purpose to welcome connect and serve others.
Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Full-time