Director of Paid Media
Director of Paid Media
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Salary Not Disclosed
1 Vacancy
Job Description
Opportunity at a Glance
The Director of Paid Media is responsible for the overall paid media strategy and performance outcomes to drive new enrollment growth for Walden University. This critical role works with Clevel stakeholders cross functional teams and our external agency to drive top to bottom alignment and accomplishment of the annual goals. In addition this role would play a key role in advancing paid marketing efforts leveraging a customer centric and dataled approach to modernize and expand our media programs.
The ideal candidate will combine a datadriven approach with creative thinking to develop implement and optimize highimpact advertising strategies across a diverse media ecosystem including linear TV CTV OTT audio digital outofhome Meta TikTok LinkedIn paid search and affiliate marketing. This candidate will have a deep understanding of marketing platforms measurement & experimentation methodologies and media enabling data flow ecology.
Responsibilities
- Develop and oversee a comprehensive media strategy that spans the marketing funnel aligning with Walden Universitys objectives for brand growth lead generation applications and enrollment.
- Drive alignment on annual and quarterly media plans ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets.
- Lead the development and of testandlearn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes.
- Oversee media and creative testing to identify highperforming assets and inform future creative strategies.
- Partner with agency and data & analytics teams to continually provide more robust measurement frameworks for fullfunnel media performance and methodologies for attribution and channel optimization.
- Partner with creative and web teams to ensure strategic media and messaging alignment fostering innovation in ad formats and storytelling.
- Act as the primary liaison between Walden University and its agency partners ensuring strategic alignment flawless and resultsoriented collaboration.
- Foster strong internal partnerships across marketing enrollment and analytics teams to ensure cohesive planning and .
- Leads media and landing page experiments including multipanel and largescale match market testing.
- Interfaces with leadership from admissions student services accreditation operations and finance as needed.
- Responsible for helping hire train and manage a staff of marketing professionals.
- Create and review monthly and annual budgets.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications :
- Bachelors Degree preferably in business or marketing required.
- Masters Degree preferred.
- 10 years experience in a marketing management position required.
- Education or healthcare experiences preferred.
- Experience working in a complex or matrix environment required.
- PC skills in Microsoft Office internet applications and various marketing programs.
- Ability to work in a fastpaced highly regulated environment.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
Knowledge Skills and Abilities:
- Strong analytical skills with experience in fullfunnel measurement attribution modeling and optimization strategies.
- Strong familiarity with ad tech and media platforms including DSPs Google Ads Meta Ads Manager and analytic suites to analyze and visualize data.
- Track record of structuring media and landing page experiments including multipanel and largescale match market.
- PC skills in Microsoft Office internet applications and various marketing programs.
- Ability to work in a fastpaced highly regulated environment.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
- Ability to travel 10.
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $100171.61 and $175761.85. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6 employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
