Director Consumer Marketing - Schizophrenia
Director Consumer Marketing - Schizophrenia
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Job Description
Working with Us
Challenging. Meaningful. Lifechanging. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside highachieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Summary:
We are seeking an experienced passionate and resultsdriven Director of Consumer Marketing to help lead the consumer marketing efforts focused on schizophrenia.
The Director Consumer Marketing (Schizophrenia) will be a critical member of the US Marketing and Commercial teams at BMS focused on shaping and executing a robust marketing plan for Consumers (including people living with schizophrenia and care partners). This is a truly unique opportunity to shape a highly genericized and competitive schizophrenia market with a firstofitskind medication with blockbuster aspirations.
In partnership with the other consumer marketing team members this individual with champion consumer marketing efforts to support the ongoing US commercial launch of xanomelinetrospium. Specifically this role will be responsible and accountable for workstreams related to (but not limited to) messaging development & optimization digital marketing media including TV marketing planning and delivery and other strategic and operational efforts from inception (strategic planning) to optimization (analytics) across multiple target consumer audiences.
With support from fullservice creative and media agencies this role will be required and empowered to translate brand strategy into detailed project plans grow brand awareness create actional project scopes effectively manage budgets and timelines and deliver highimpact engaging outputs while aligning with key cross functional partners and solving business challenges with fitforpurpose solutions.
Key Responsibilities:
Create and implement the strategy and tactical of (with key stakeholders) impactful integrated consumer messaging creative assets and tactics across various channels including TV digital print website CRM
Champion upcoming market expansions & launches for consumer schizophrenia audiences with optimized messaging and creative to fortify future brand growth
Create and initiate messaging maps that integrate customer type segmentation and site of care
Lead consumer strategic initiatives that include (but are not limited to): strategic brand planning POA meeting planning media planning and optimization
In collaboration with Patient Access & Support Services (PASS) team develop and optimize programs to improve product onboarding and adherence
Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEs
Think innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growth
Work with internal cross functional groups (HCP Marketing Public Relations/Corporate Communications Legal Regulatory Medical Project Management Review Committees Patient Support and Market Access) to provide commercial input on crossmatrix activities ensuring consistent onstrategy of brand priorities within each function
Work with partners to report on KPIs and identify optimization needs as well as track performance on a regular basis
Ensure compliance with all regulatory requirements industry guidelines and ethical standards governing pharmaceutical marketing practices including FDA regulations and guidelines related to schizophrenia treatment promotion
Effectively lead and partner with the agencyofrecord providing clear expectations guidance and feedback to agency ensuring rigor in marketing excellence
Develop and grow talent and model the BMS Talent Philosophy
Qualifications & Experience:
Bachelors degree in marketing Business Administration or related field required MBA or advanced degree preferred.
Minimum of 8 years of progressive experience in biopharmaceutical marketing roles with a proven track record of success in launching and commercializing pharmaceutical products with a strong focus in consumer marketing tactical
At least one specialty launch experience within the past 5 years
Experience with developing executing and maintaining consumer marketing campaigns across all channels (e.g. TV Digital Social Website CRM)
Robust experience developing media plans including linear and streaming TV
Effectively manages agency partners through the development of branded online and offline material including print and digital advertising collateral.
Experience identifying key campaign metrics and utilizing KPIs for continuous enhancement and future design/innovation.
Deep understanding of mental health conditions schizophrenia trends and treatment landscape the patient journey and what drives consumer behavior and how to reach and engage people living with SMI
A profound passion for addressing the unique needs and challenges faced by individuals living with schizophrenia and their care partners
Strong ability to translate insights into actionable marketing strategies
Experience collaborating with crossfunctional teams and driving results in a matrixed organization
Excellent communication presentation and interpersonal skills with the ability to effectively influence and collaborate with internal and external stakeholders.
Strategic thinker with strong analytical skills and the ability to analyze complex data sets draw meaningful conclusions and make datadriven decisions.
Experience working in a highly regulated environment with a thorough understanding of FDA regulations and guidelines governing pharmaceutical marketing.
Proven ability to thrive in a fastpaced dynamic environment and effectively manage multiple priorities and projects simultaneously while ensuring timelines are met and budgets are managed
Strong planning and organization skills attention to detail and followthrough
Some travel is required not more than 15 of the time
If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work Lifechanging Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture promoting diversity in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.
Onsite Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes siteessential sitebydesign fieldbased and remotebydesign jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Siteessential roles require 100 of shifts onsite at your assigned facility. Sitebydesign roles may be eligible for a hybrid work model with at least 50 onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For fieldbased and remotebydesign roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.
BMS cares about your wellbeing and the wellbeing of our staff customers patients and communities. As a result the Company strongly recommends that all employees be fully vaccinated for Covid19 and keep up to date with Covid19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position please visit this page for important additional information: data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Required Experience:
Director
Employment Type
Full-Time
