Campaign Content Strategist
Campaign Content Strategist
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Job Description
Office Based:London (EC1V 7LQ)
Working Hours:40 Hours per week (MondayFriday)
Benefits Include:Wayfair Employee Discount Benefits Hub Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension cycle to work scheme.
We are thrilled to welcome a creative and datadrivenCampaign & Content Strategist to our team. In this vital role you will design and execute integrated marketing campaigns while crafting compelling content strategies that amplify Wayfairs global vision and resonate with UK & Irish audiences. Combining creativity analytics and strategic thinking you will develop impactful campaigns and content that align with business objectives enhance brand visibility and engage customers. This is a unique opportunity to make a meaningful impact within a fastpaced entrepreneurial environment.
Who We Are
The EU Marketing Team drives initiatives across Performance Marketing Onsite Marketing CRM & Email Social Media Brand & Content Strategy and Promotional Planning. We develop datadriven strategies to enhance engagement boost conversion and accelerate Wayfairs growth across European markets.
As a collaborative customerfocused team we craft crosschannel strategies that seamlessly integrate promotional functional and brand messaging. Partnering with Commercial Product and Creative teams we refine customer touchpoints optimize marketing efficiency and drive measurable results.
With a strong focus on datadriven decisionmaking and localized we continuously adapt to evolving customer needs while aligning with Wayfairs global marketing vision.
What Youll Do:
- Develop Campaign and Content Strategies: Craft marketing & content strategies tailored to specific audiences and platforms ensuring alignment with business objectives audience insights and seasonal priorities.
- Plan and Organise Campaigns: Create and maintain comprehensive campaign & content calendars that integrate key moments themes and channels including Onsite Marketing Email Online Video Paid Social and Organic Social.
- Tailor Messaging and Formats: Define content formats and messaging strategies to resonate with target audiences across various platforms while maintaining alignment with Wayfairs brand vision and marketing goals.
- Content Creation and Collaboration: Partner with internal creative teams and external agencies to produce highquality engaging content across all marketing channels.
- Drive Innovation: Experiment with innovative storytelling formats and emerging platforms to enhance engagement and drive differentiation ensuring Wayfair stays ahead of industry trends.
- Maintain Brand Consistency: Establish and oversee processes for content approval updates and adherence to brand guidelines messaging frameworks and tone of voice.
- Execute GotoMarket Strategies: Collaborate with the Brand & Consumer Insights Strategist to develop and execute seasonal and productspecific gotomarket plans that incorporate business priorities product focus competitive insights and market trends.
- Strengthen Brand Differentiation: Drive strong brand and product differentiation through innovative content strategies and compelling messaging that resonate with target audiences.
- CrossFunctional Coordination: Align content and campaigns with broader business goals and brand standards by collaborating closely with brand strategy creative and performance marketing teams.
- Audience Research and Insights: Work with the Brand & Consumer Insights Strategist to conduct research on audience preferences behaviors and content needs ensuring strategies are datadriven and impactful.
- Optimize Content for SEO: Implement SEO best practices and conduct keyword research to improve organic visibility and drive traffic.
- Analyze and Report Performance: Use analytics tools to assess campaign and content performance generating actionable insights and recommendations to optimize future initiatives. Prepare detailed performance reports that highlight outcomes trends and opportunities for improvement.
- Media Impact Tracking: Ensure continuous tracking of campaigns to assess their impact and optimize performance to meet objectives. Manage thirdparty research agencies to support impact assessment and validation. Develop and oversee a Media Impact Tracking Roadmap to ensure a structured and strategic approach to measuring effectiveness over time.
- Address Content Gaps: Identify and resolve content gaps proposing innovative ideas to enhance storytelling and improve engagement.
- Continuous Improvement: Apply a testandlearn approach to refine tactics formats and strategies integrating emerging platforms and industry trends to ensure strategies remain forwardthinking and effective.
What Youll Need
- Bachelors degree in Brand Marketing Communications or related field.
- 3 years of experience in Campaign Management Content Strategy or a similar role (e.g. ecommerce retail or advertising agency).
- Proven success in delivering omnichannel marketing campaigns and content strategies for the UK market.
- Strong strategic thinking and planning abilities with a focus on creating impactful integrated campaigns and content strategies.
- Ability to review interpret and provide constructive highquality feedback on creative content developed against your strategies ensuring strong collaboration a supportive environment and opportunities for growth across all teams.
- Exceptional storytelling and communication skills with the ability to develop tailored content for diverse platforms and target audiences.
- Excellent project management and organizational skills capable of handling complex processes and managing multiple priorities effectively.
- Analytical mindset with experience interpreting performance data identifying insights and applying datadriven decisionmaking to optimize strategies.
- Strong stakeholder management skills adept at aligning crossfunctional teams and fostering collaboration to achieve shared objectives.
- Creative problemsolving abilities and a proactive resultsoriented approach to driving business impact.
- Ability to set a high standard and evaluate highquality creative and content output from internal and external partners ensuring a consistent and cohesive content approach.
- Indepth understanding of UK market trends audience behaviors and competitive dynamics.
- Ability to work independently taking ownership of initiatives while collaborating effectively with crossfunctional teams.
- Fluency in English.
Why Join Us
This role offers the chance to own impactful campaigns and content strategies collaborate with talented professionals and shape Wayfairs voice in the UK market. If you are passionate about creating customerfocused innovative strategies and making a tangible difference wed love to hear from you.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Employment Type
Full Time
