Head of Marketing
Head of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Head of Marketing will be responsible for overseeing and executing the companys communication strategy enhancing its brand positioning and ensuring consistent messaging across all channels. This strategic leadership role requires an experienced professional to manage internal and external communications drive brand awareness and protect and grow the companys reputation in the competitive parking industry.
Key Responsibilities:
- Corporate Communications Strategy
Develop and implement comprehensive communication strategies that align with the companys business objectives supporting growth stakeholder engagement and reputation management.
- Brand Strategy & Positioning
Lead the creation and of a unified brand strategy to enhance the companys presence in the market ensuring consistency across all touchpoints from online platforms to customer interactions at parking locations.
- Internal Communications
Oversee internal communication efforts to engage employees foster a positive company culture and ensure transparent communication across all levels of the organization.
- External Relations & Media Management
Build and maintain strong relationships with media outlets industry analysts and external stakeholders. Lead public relations efforts including press releases media briefings and crisis communications.
- Content Creation & Messaging
Guide the development of key messaging for all external and internal communications including website content social media press materials and presentations. Ensure the content aligns with the brands tone and strategic goals.
- Reputation Management & Crisis Management
Monitor the companys reputation and handle communications during times of crisis or public scrutiny. Prepare and implement crisis communication plans to protect the companys image and ensure swift resolution.
- Brand Protection
Work with legal teams to ensure protection of APCOA brand rights in the marketplace.
- Leadership & Team Development:
Lead and mentor the communications and brand strategy team fostering a collaborative and highperformance culture. Set clear objectives monitor performance and support professional development.
- Brand Advocacy& Events Management:
Act as the companys brand ambassador both internally and externally promoting the brands values and mission and taking responsibility for Event Management across European Trade Fairs.
Qualifications :
- Experience
- Extensive experience in corporate communications brand strategy or public relations preferably in a B2C environment.
- Proven track record of leading communication strategies that drive brand growth and elevate organizational reputation within a PEbacked organization.
- Strong expertise in brand development messaging and positioning across diverse platforms.
- Excellent verbal written and presentation skills with the ability to communicate effectively with senior leadership employees and external stakeholders.
- Proficiency in managing media relations press releases and crisis communication strategies.
- Ability to lead crossfunctional teams and influence decisionmakers to align with communication goals.
- Experience of Event Management (preferably panEuropean).
- Personal Attributes
- Creative thinker with the ability to develop innovative and impactful communication strategies.
- Strong leadership and mentoring skills with a collaborative approach to team management.
- High emotional intelligence and the ability to handle sensitive communications with tact and discretion.
- Education
- Bachelors degree in Communications Marketing Public Relations or a related field. A Masters degree or professional certifications (e.g. APR PRSA etc. is a plus.
Additional Information :
Why Join Us
- Opportunity to shape and influence the brand strategy of Europes leading parking & mobility solutions provider.
- Work in a dynamic fastpaced environment with a focus on innovation and growth.
- Competitive salary and benefits package.
- Work closely with senior leadership to shape the future at a pivotal time in APCOAs transformation.
About the Team
At APCOA we see beyond the parking space. We see a world where mobility is intelligent sustainable and seamlessly integrated into daily life.
Our new Group HQ is more than a physical space its the heartbeat of a new enterprise where highimpact leaders shape the future.
If youre ready to apply your expertise to meaningful challenges and help transform an industry join APCOA Group HQ. Lets build whats next.
APCOA Group HQ is an equal opportunity employer. We welcome and encourage applicants from all backgrounds to apply.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
