Digital Marketing Specialist
Digital Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Morningstar is committed to empowering investor success. One way we accomplish this is by offering independent research and great software products to financial advisers and individual investors. We believe that when the investor wins we all win. At Morningstar your contributions have meaning and can drive change. We offer a place where talented driven people can grow. Our differences are our strength; the fact that we dont all think the same way and encourage unique perspectives helps create great products and services for our clients.
We have a permanent opportunity for a Digital Marketing Specialist Investor to join the Morningstar marketing team. Working closely with various stakeholders you will report into the Associate Marketing Director Investor and be responsible for developing executing and managing activities to acquire new leads and customers across our digital channels.
On any given day you will:
- Develop new promotions across Email Organic Search and Display to convert our existing audience into paid subscribers
- Develop implement and optimise new Paid Social & Paid Search campaigns to drive costefficient lead generation
- Design and run experiments to improve the customer journey reduce customer acquisition costs and boost ROI
- Develop and manage EDM automations to nurture and convert email subscribers
- Conduct performance reporting of key channels and campaigns and generate insights and opportunities to improve ROI
- Assist with organic social media as needed
- Collaborate with internal stakeholders including Design Product and Compliance to ensure campaigns are compliant and aligned with requirements / guidelines
- Stay up to date with digital marketing best practices and industry trends.
Wed love to hear from people who have:
- 3 5 years digital marketing experience with a focus on customer acquisition and demonstrable results generating new leads and customers and improving ROAS
- Experience acquiring leads and customers through Paid Social and / or Paid Search
- Demonstrable handson experience owning the endtoend delivery of digital acquisition campaigns including strategy development idea formation writing copy building landing page and funnels ad and tracking setup analysis reporting and optimization
- Ability to work independently to drive projects along but also collaborate with crossfunctional stakeholders to get buyin feedback and approval
- Ability to make sense of data and present commercially focused datadriven recommendations in a clear concise manner (written and verbal) to a variety of stakeholders
- Selfstarter with cando problemsolving attitude
- Experience in financial services particularly investing highly preferred
- The ability to manage multiple new and existing campaigns at the same time and deliver to tight timelines
- Strong copywriting skills
- Experience with digital tracking practices
- Experience using analytics tools i.e. Google Analytics
What we can offer you:
- Work with a respected leading global financial services brand with a dedication to customer success
- Resultsfocused datadriven environment
- Hybrid work: 3 days in the office 2 days WFH
- Annual education and wellbeing stipend to help support your professional growth
Morningstar is an equal opportunity employer.
Morningstars hybrid work environment gives you the opportunity to work remotely and collaborate inperson each week. Weve found that were at our best when were purposely together on a regular basis at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are youll have tools and resources to engage meaningfully with your global colleagues.
704MstarAusAsiaPtyL Morningstar Australasia Pty Limited Legal EntityRequired Experience:
Unclear Seniority
Employment Type
Full-Time
