Insight Analyst - Manager
Insight Analyst - Manager
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Job Description
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
Advisory OtherManagement Level
ManagerJob Description & Summary
At PwC our people in corporate affairs and communications are responsible for managing and coordinating the organisations internal and external communications public relations and corporate reputation. They focus on developing and implementing strategies to effectively communicate the organisations mission values and initiatives to various stakeholders including employees customers investors media and the general public.Those in digital communications and analytics at PwC will be responsible for developing and implementing effective online strategies to reach and engage target audiences. You will govern and manage all digital communication channels including editorial and content strategy. Working in this area you will use various tools and methods to gather data and measure the performance of communication campaigns and platform effectiveness while working closely with other teams and stakeholders to establish alignment and consistency of digital communications across the organisation.
Enhancing your leadership style you motivate develop and inspire others to deliver quality. You are responsible for coaching leveraging team members unique strengths and managing performance to deliver on client expectations. With your growing knowledge of how business works you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.
Examples of the skills knowledge and experiences you need to lead and deliver value at this level include but are not limited to:
- Analyse and identify the linkages and interactions between the component parts of an entire system.
- Take ownership of projects ensuring their successful planning budgeting and completion.
- Partner with team leadership to ensure collective ownership of quality timelines and deliverables.
- Develop skills outside your comfort zone and encourage others to do the same.
- Effectively mentor others.
- Use the review of work as an opportunity to deepen the expertise of team members.
- Address conflicts or issues engaging in difficult conversations with clients team members and other stakeholders escalating where appropriate.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firms code of conduct and independence requirements.
Insight Analyst Manager
Shift : 2pm 11pm
Location : Kolkata/Bangalore/Hyderabad
Job Function Overview
The Senior Insights Analyst role in the Performance Comms team is responsible for conducting research and listening across all internal and external channels of communications to identify opportunities and synthesize relevant insights for comms stakeholders. This role will also be responsible for continuous and consistent measurement and reporting of communications impact and tracking against KPIs and goals as set for the team.
What You will do
Insight Analyst manager
Identify industryleading practices technologies and analytic practices to share knowledge with the team
Lead analytics and reporting for business segments digital communications channels including web (firm intranet) social media earned media and email
Use data storytelling visualization and analytical and communication skills to build insights deliverables including reports and presentations
Conduct deskside research to analyze the competitive landscape determine brand perceptions identify new opportunities and provide actionable insights
Collaborate effectively with peers and senior team members on strategic priorities and projects (research & analysis visualization) as well as counterparts in marketing analytics and technology
Translate research requests and questions into requirements for analytics data science and research teams
Provide analysis and measurement counsel to client team
Distilling complex concepts into easy to understand information
Leading training sessions for team members and providing support on measurement and technology initiatives
Preferred Knowledge/Skills:
Demonstrates extensive abilities and/or a proven record of success in the following areas:
Using enterprise productivity tools including Microsoft Office Suite and Google platforms and other project management software
Demonstrating agility and comfort in working across a variety of digital communications software products including content management systems collaboration platforms social media platforms with the ability to coach others if needed
Understanding the evolving communications and media ecosystem B2B communications and analytical techniques
Using news monitoring and social monitoring tools such as Sprinklr Talkwalker Cision Meltwater and Brandwatch to manage the daily monitoring process
Possessing excellent knowledge of MS Excel and BI tools such as PowerBI (Power Automate DataVerse Power Apps) Tableau and Adobe Analytics to build dashboards
Delivering work held to the highest standards of quality and accuracy to support our data integrity
Exhibiting strong ability to communicate effectively via multiple channels and with impact to audiences at all levels
Using business acumen analytical and problemsolving skills
Navigating complexity and ambiguity practicing resourcefulness to see things through
Utilizing project management skills to manage multiple projects at one time in a fastpaced environment and adapt to new priorities
Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Adobe Experience Manager (AEM) Analytical Thinking Campaign Management Campaign Performance Analysis Coaching and Feedback Communication Communications Management Communications Strategy Competitive Analysis Content Delivery Content Management Content Marketing Content Strategy Creativity Data Analytics DataDriven Insights Data Visualization Digital Analytics Digital Audience Targeting Digital Business Development Digital Content Creation Digital Development 31 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
NoGovernment Clearance Required
NoJob Posting End Date
June 30 2025Required Experience:
Manager
Employment Type
Full-Time
