Web Analytics Specialist
Web Analytics Specialist
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
The Adobe for Business is in the middle of a transformation in delivering unified experiences across all Adobe products and solutions into midmarket corporate and enterprise into . With this dynamic change were looking for a Web Analyst Specialist who can help drive this exciting transformation. As we enhance our digital strategy your insights will play a meaningful role in shaping the future of Adobe for Business online presence. Youll dive deep into web analytics uncovering trends and opportunities that directly influence business decisions user experience and performance optimization. If youre passionate about datadriven storytelling and want to be at the forefront of change wed love to have you on board!
The ideal candidate will have a blended technical web and digital marketing analytics background with a passion for storytelling tied to business outcomes.
What youll do
- Understand Adobes B2B business strategy web metrics and measurement and web strategy in order to connect recommendations to the desired business outcomes
- Support webs global RTB (run the business) and T&O (testing and optimization) performance reviews
- Monitor analyze and interpret web traffic data user behavior and web engagement metrics using web and customer journey analytics platforms.
- Generate informative reports workspaces within Adobe Analytics or Adobe Customer Journey Analytics and presentations to monitor important metrics recognize patterns and communicate findings to key customers
- Conduct thorough analyses on website performance customer journeys channel performance and A/B testing results to recommend actionable improvements and present results to leadership
- Collaborate with Web PM SEO and Marketing to optimize website design content channel and campaign performance
- Ensure data accuracy governance and compliance across all aspects of reporting
What youll need to succeed
- Bachelors degree or equivalent experience in Data Analytics Business Analytics Marketing Computer Science or a related field is required
- 3 years of web analytics and digital analytics experience is required
- Strong proficiency in Adobe Analytics Analysis Workspace Adobe Customer Journey Analytics Excel PowerPoint SQL managing and manipulating large data sets are required.
- Solid grasp of data visualization tools such as Tableau and Power BI
- Strong analytical skills and ability to translate data into actionable insights that tie to business strategy and desired outcomes
- Selfmotivated detail oriented and capable of working independently in a fastpaced environment.
- Strong presentation skills including confident presence over the phone and via conference tools with the ability to convey technical insights to nontechnical collaborators. Leading meetings workshops and reviews in front of leadership and audiences both small and large.
- Strong data and analytics skills can tell a story with data and analytics.
Preferred Qualification:
- Strong database skills and technical understanding of website architecture including tag management.
- Experience crafting A/B test and analyzing subsequent results highly desired.
- Experience with SEO analytics Adobe Customer Journey Analytics digital marketing campaign analytics heatmaps or session recording tools such as ContentSquare CrazyEgg or Hotjar is a plus
- Solid understanding of marketing attribution models and customer segmentation
- Certifications in Adobe Analytics and ContentSquare
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $85300 $183800 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
