Assoc Marketing Manager Licensing - Dig Gaming

The Opportunity: 

The Associate Marketing Manager Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattels global brands by partnering with licensees to help deliver worldclass campaigns.  You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattels marketing channels and working closely with the production team to ensure product development and marketing programs are aligned.

This role is a great fit for anyone who has experience in video games marketing and ideally has worked with wellknown brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver bestinclass marketing programs. 

What Your Impact Will Be: 

• Ensure digital games reflect the best of  Mattels brands and meet performance targets by reviewing marketing materials providing guidance or feedback and leading the review process for gotomarket plans creative assets and marketing activations with licensees.
• Partner closely with key crossfunctional teams (Production PR Brand Franchise and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities. 
• Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives  
• Ensure innovative highquality and performance driven marketing campaigns that align with Mattels franchise priorities and initiatives
• Maintain knowledge of industry trends competitive market and business opportunities
• Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization
• Present marketing updates to broader Digital Games Product. Retail and Franchise Teams

Qualifications :

What Were Looking For:

• 2 years of experience in marketing within the gaming industry
• Experience in driving successful marketing campaigns for wellknown brands
• Strong time management planning and project skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Understanding of brand management product marketing channel marketing user acquisition and social media
• Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel
• Highly organized project manager detailoriented with strong followup skills
• Excellent written and verbal communication skills
• Resourceful good work ethic and works well under pressure across multiple projects
• Passion for digital games
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

The annual base salary range for this position is between $90000 and $120000
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performancedriven company. We strive for excellence and are focused on pursuing bestinclass outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in more than 195 countries in collaboration with the worlds leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Companys Best Workplaces for Innovators in 2022.

Visit us at  is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females veterans military spouses individuals with disabilities and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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