Digital Marketing Manager
Digital Marketing Manager
Posted on :
13-04-2025
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1 Vacancy
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Job Description
Key Deliverables:
- Create plan strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness engagement consideration and generate enquiries.
- Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights competition data and identifying future trends.
- Primary deliverable is Lead Generation.
- Develop execute monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
- Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) weekly monthly quarterly.
- Regularly monitor optimize generate leads via various Paid Ads marketing using Google Ads LinkedIn Ads Bing Ads etc..
- Build effective Guest Posting Content Marketing Influencer marketing etc. strategies.
- Define monitor execute optimize various Content Marketing plans.
- Plan build execute monitor and optimize the brand presence on various social media channels like LinkedIn Twitter Facebook etc.
- Manage all our digital marketing channels.
- Collaborate with designers to create a great online experience.
- Expand our content library to include other formats including video infographics webinars podcasts calculators and tools.
- Improve conversion rate from search results to website visitors.
Requirements
Who Should Apply
- You have a minimum 8 years of Digital Marketing experience in IT / Software Development Services industry for US and/or European market for a software company.
- You have completed Masters in Marketing preferably MBA in Marketing.
- You have excellent written and verbal communication skills in English.
- You have extensive experience in lead generation for Software Development Services.
- You have a good understanding of various software development services and programming languages like Java Dot Net Mobile Python etc..
- You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics Google Search Console etc.
- You have strong foundational SEO understanding: On page Off page blog strategy keyword research content creation content optimization etc.
- You have strong knowledge of various ranking factors and search engine algorithms.
- You have experience in building monitoring optimizing etc. various Ad campaigns in Google Ads LinkedIn Ads.
- You are willing to go extramile and hustle to achieve marketing goals.
- You have excellent attentiontodetail ability and presentation skills.
- You do not have any timing constraints.
Benefits
What is in for you
At WeblineIndia in addition to competitive salary we also provide an extensive benefits package which includes
- 5days working.
- Onsite international work opportunities.
- Creative freedom to work.
- Worklife balance.
- Festive Holidays.
- Paid Leaves.
- Monetary incentives.
- Referral benefits
- Various Awards & Recognition programs
- Sponsored learning & certification programs
- Fun events
- And so much more...
Required Experience:
Manager
Employment Type
Full-Time
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