Technical Lead - Salesforce Marketing Cloud

At Horizontal Digital we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites apps portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy data design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
Were not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate whats next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about us. Lets talk about you.

As aTechnical LeadforSalesforce Marketing Cloudat Horizontal Digital you will be a demonstrated leader in technical architecture and design integration strategies and the delivery of Marketing Cloud projects. In this critical role you will drive client success by prescriptively shaping the technical approach and leading project teams to deliver innovative datadriven customer engagement solutions. Collaborating closely with stakeholders you will define the technical vision drive solution design and ensure seamless integration of Salesforce Marketing Cloud with broader enterprise systems. Your expertise in automation journeys data management personalization and marketing automation strategies will enable organizations to maximize the value of their marketing investments and transform customer experiences.

What youll do:

• Facilitate and lead technical discovery workshops to document detailed architecture data management integration requirements and automation strategies for Salesforce Marketing Cloud.

• Synthesize complex business and technical requirements into actionable and comprehensive solution designs while collaborating with technical and functional teams for documentation and implementation.

• Assess currentstate marketing ecosystems subscriber management frameworks and journey automation processes and define futurestate architecture with a gap analysis across people processes and technology.

• Refine design and configure data models within Marketing Cloud ensuring alignment with subscriber journeys personalization strategies and SFMC best practices.

• Collaborate with crossfunctional teams to design and implement integration strategies using APIs ETL tools and middleware solutions to connect SFMC with Salesforce Core Data Cloud and other platforms.

• Oversee the of User Acceptance Testing (UAT) to ensure solutions meet client expectations and deliver quality standards.

• Serve as the primary technical point of contact for clients providing enablement training on Salesforce Marketing Cloud features and driving adoption.

• Advocate for data governance regulatory compliance (e.g. GDPR CCPA) and email deliverability best practices.

• Support presales activities including scoping solution estimation and proposal development in collaboration with Sales and GotoMarket teams.

• Contribute to organizational growth by creating thought leadership content building reusable assets delivering internal training and mentoring teams to scale SFMC expertise.

• Manage multiple client engagements simultaneously ensuring effective time allocation between billable utilization and team leadership responsibilities.

Who you are:

• You are passionate about marketing technology and have a deep understanding of Salesforce Marketing Cloud and its capabilities.

• You excel at designing and implementing datadriven marketing solutions that deliver personalized customer experiences.

• You enjoy collaborating with stakeholders to translate complex requirements into actionable solutions.

• You thrive in clientfacing roles building trust and delivering value to senior stakeholders and crossfunctional teams.

• You are detailoriented with a focus on quality scalability and adherence to best practices in Marketing Cloud implementations.

• You are an effective mentor guiding teams to success while fostering a culture of continuous learning and innovation

• You thrive in fastpaced agile environments and demonstrate the flexibility to manage shifting priorities ambiguity and multiple client engagements.

What you bring:

• 5 years of clientfacing consulting/professional services experience.

• 5 years of experience designing refining and implementing Salesforce Marketing Cloud solutions including Marketing Cloud Engagement Marketing Cloud Personalization and Marketing Cloud Intelligence.

• Proven expertise in data migration including transferring subscriber data marketing assets automation workflows and configurations from legacy systems to Salesforce Marketing Cloud.

• Proficiency with Salesforce Marketing Cloud Studios (Email Mobile Journey Builder etc. AMPscript SQL and APIs.

• Strong expertise in data modeling personalization and marketing automation strategies.

• Experience integrating Marketing Cloud with Salesforce Core Data Cloud or external platforms.

• Salesforce certifications including Marketing Cloud Developer Marketing Cloud Administrator and Marketing Cloud Consultant (additional certifications are a plus).

• Proven ability to manage senior client stakeholders including Clevel executives with a focus on business outcomes.

• Solid stakeholder management and communication skills capable of articulating transformation journeys and delivering measurable results.

• Ability to guide and mentor technical teams to achieve desired outcomes.

• Bachelors degree preferred; advanced degrees are a plus

Benefits:

HZTL offers a wide range of competitive benefits to eligible employees including health dental vision life retirement plans paid time off paid holidays paid time off to volunteer paid parental leave flexible work environment and more.

The pay range for this fulltime position is $140000 to $170000 per year. Our salary ranges are determined by role level and location. The range displayed on the posting reflects the minimum and maximum target salary for the position across all US locations as of the date of this posting. Within the range actual offered compensation is dependent upon the individuals work location and additional factors including but not limited to jobrelated skills experience relevant education and training internal equity among the team and applicable employment laws. Please note the compensation details in the US role posting reflects base salary only and doesnt include discretionary performance bonus or other incentives (if applicable).

Keywords: Salesforce Marketing Cloud (SFMC) Technical Lead Marketing Automation DataDriven Solutions Integration Strategies Journey Builder Personalization Data Management API Integration

The above description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.