Regional Sales Coordinator
Regional Sales Coordinator
Posted on :
12-04-2025
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1 Vacancy
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Job Description
Job Title: Regional Sales Coordinator
Number of Positions: Two
Work Location: Thika
Industry: Bread Manufacturing
Department: Sales (Bread Manufacturing)
Reports To: National Sales Manager
Employment Type: Full Time
Job Brief: The sales coordinator is responsible for implementing the business sales strategic plans to achieve and exceed sales revenue targets in schools and institutions across the country.
Key Duties and Responsibilities:
Key Schools and other Institutions Sales Management:
o Business development in existing and new schools/ Institutions and HORECA
o Actively seek out and engage new clients in the institutional clients including schools hospitals and catering services.
o Activate dormant accounts for business growth.
o Monitor schools/institutions and HORECA account for sales and ensure set targets are achieved in line with overall company objectives.
o Demand forecasting with customers and sharing projected demands for production planning.
Trade :
o Support marketing campaigns by planning and leading market promotional activities in schools and institutions.
o Design joint promotional and marketing initiatives with customers and review outcomes.
o Lead joint business discussions with key School/ institutions and HORECA customers and document JBPs.
Market research & Insight Management:
o Conduct competitor analysis keeping abreast of market trends and competitors move to achieve market share metrics.
o Gather bread industry trends and give informed suggestions on adjustments to suit the trends.
Customer Relationship:
o Develop and maintain exemplary customer relationships for both existing and new customers while ensuring clarity on business processes and policies in both delivery and account settling and reconciliation.
Sales Operations:
o Lead the channel operations in liaison with the National sales Manager ensuring clarity of channel forecast and backward alignment to the planning.
o Optimize our go to market for the channel and drive operational efficiency while maintaining utmost customer satisfaction.
o Conduct client visits for existing and potential outlets to achieve the given sales targets and ensure sustained business growth.
Sales Revenue Growth in Schools and Institutions
o Proactively manage the cash and credit resources of the customer to drive growth of Company products in terms of volume and value.
o Monitor and manage company assets such as crates as per the company policies and procedures to ensure optimal use.
o Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
Debt Management
o Ensure account payment and reconciliations are made on time to avoid supply inconsistencies.
o Ensure Schools and institutions Accounts operate within the stated credit limits.
Sales Team management Training and Development
o Supervise the activities of the sales team
o Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.
o On board and train new hires and provide ongoing skills development opportunities.
o Foster a culture of continuous learning and professional growth.
o Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets
Additional Responsibilities
o Perform any other tasks or duties assigned by management to support the overall sales goals and objectives of the company.
Accountabilities:
The National Sales Manager is accountable for the following:
o Overall company sales growth (percentage and in volume) in the two channels.
o All daily sales reconciliation
o Credit management old and new Debt and cash balances
o Team Management.
o Cost management.
o All Crates issued
o Company property
o ReturnsZero
Requirements
Requirements
Education and Key qualification Requirements:
Education:
o Degree in Business Administration Sales & Marketing or a related course
o At least 5 years experience in sales management FMCG preferable and Institutions sales
o Those with experience selling bread/confectionery products will have an added advantage
Desirable Skills:
Leadership
Demonstrated success in sales leadership role
Deeper knowledge of managing a highperformance sales team
Capability to motivate mentor coach and lead a team to success
Collaborate and foster a positive sales work environment.
Communication
Excellent communication and interpersonal skills with ability to build and maintain relationships with clients partners and the team
Effectively convey information instructions and expectations.
Possess active listening skills and the ability to provide constructive feedback.
Organizational Skills
Efficiently manage time and resources.
Prioritize tasks to streamline workflows and optimize productivity.
Problem Solving
Strong problemsolving skills
Analyse complex situations think critically and implement effective solutions.
Be adaptive and make informed decisions under pressure.
Technical Expertise
Deep understanding of the manufacturing process and related machinery.
Stay updated with technological advancements in the bakery industry.
Computer Skills
Proficiency in MS office packages is desirable for this job.
Physical Requirements:
Work is performed at the market/ customer level and requires extended periods of travelling driving and occasional lifting of crates of up to 6 kg.
Flexible working hours including weekends and late hours may be required to meet sales targets.
Employment Type
Full Time
Key Skills
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