Growth Management -Senior Manager - Offline Merchants
Growth Management -Senior Manager - Offline Merchants
Posted on :
13-04-2025
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1 Vacancy
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Job Description
Growth Manager Paytm Merchant Growth
About Us:
Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of multiple products. The business is driven by data science and analytics providing data driven solutions. Its upcoming business category at Paytm.
About the role: We are looking for a highly analytical and executionfocused Business Growth Manager to drive merchant engagement retention and monetization across the Paytm for Business app. This person will play a critical role in improving merchant lifecycle journeys optimizing inapp funnels and driving revenue through datadriven strategies and growth experiments.
Responsibilities:
Merchant Growth & Retention:
Own and drive the endtoend strategy for acquiring engaging and retaining merchants on the Paytm for Business app.
Deep dive into merchant segmentation identify dropoffs and reactivation opportunities.
Design and implement merchant loyalty rewards and engagement programs.
Customer Lifecycle Management (CLM):
Develop and own lifecycle strategies across onboarding activation engagement and churn prevention stages.
Partner with CRM product and data teams to run targeted campaigns and nudge flows using tools like MoEngage WebEngage etc.
User Journey & Funnel Optimization:
Analyze and improve inapp user journeys; reduce friction across onboarding payments settlement KYC and other core experiences.
Identify and test hypotheses across onboarding flows tool usage and monetizable touchpoints.
App Growth & Monetization:
Collaborate with product growth marketing and category teams to drive adoption of monetizable services (e.g. Soundbox Lending Insurance Commerce).
Optimize pricing promotions and upsell strategies across merchant cohorts.
Own and track LTV CAC revenue per user and other monetization metrics.
Crossfunctional Collaboration:
Work closely with Data Science Product GTM and Business Intelligence teams to translate insights into actionable growth initiatives.
Communicate and present strategies and performance updates to leadership.
Requirement:
Configure and implement all planned campaigns and ensure timely golive as per planned marketing calendar
Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions
Designing and carrying out experiments and A/B testing to optimize conversion across the user funnel
Analyse and report on campaign performance metrics using marketing analytics tools
Work closely with crossfunctional teams including design traffic and business to ensure alignment and effective
Skills that will help you succeed in this role:
58 years of experience ingrowth CLM product analytics or business strategyroles at afintech appbased B2B platform or startup
Strongunderstanding of mobilefirst B2B user journeys merchant behavior and monetization strategies
Handson experience withapp funnel optimization CRM tools A/B testing and retention marketing
Highly analytical comfortable with data tools (SQL Excel) dashboards (Tableau Power BI) and collaborating with data teams
Track record ofowning business metricsand delivering tangible growth outcomes
Excellent stakeholder management and communication skills
Why Join us
Bragging rights to be behind the largest fintech lending play in India
A fun energetic and a onceinalifetime environment that enables you to achieve your best possible outcome in your career
With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
Required Experience:
Senior Manager
Employment Type
Full Time
Key Skills
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