Senior Global Brand Manager RTP
Senior Global Brand Manager RTP
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
What youll bring to the team
This role can be based at Gardaland Italy or Heide Park Germany.
A job with Merlin isnt like a job anywhere else. With attractions around the world from rollercoasters to wax figures we dont trade in suits handshakes or briefcases. We trade in fun. In smiles shrieks and spinetingles. In Memories. In magic. But there are no tricks behind our magic. Instead there are people like you. Passionate dedicated people who are committed to making sure our worldwide attractions and guests experiences are the best they can be.
The Senior Global Brand Manager will be responsible for ensuring the successful of Merlins brand strategy developing impactful and relevant brand plans that align with longterm business objectives. They will maintain brand consistency and relevance across all touchpoints implementing innovative brand activities and experiences that engage target audiences and enhance brand awareness. Collaborating closely with internal teams and external partners the Brand Manager will bring our brands to life in a compelling way driving growth in the competitive entertainment industry.
Main Responsibilities
Brand Management & Activation
Build robust brand plans that support the longterm brand strategy and ensure they are embedded in annual marketing plans
Ensure consistent and relevant delivery of brand messaging and identities across all marketing touchpoints and platforms.
Ensure effective brand stewardship takes place with a focus on sharing best practise across the marketing community
Creative Development
Collaborate with creative teams and external agencies (where relevant) overseeing delivery of impactful content campaigns stye guides and playbooks
Drive the brief for product development to ensure brand experiences align with the brand strategy and vision and are delivered on time and on budget
Ensure measurement of all activity takes place providing insights and recommendations for optimization
Market Research & Insights
Monitor brand performance updating key stakeholders and optimising brand activity to ensure all activity is driving brand and commercial KPIs
Agree where market research is required working with Global Insights teams and ensure robust analysis informs future planning activity.
CrossFunctional Collaboration
Work with crossfunctional teams (including marketing MMM and operations) to ensure brand consistency and alignment with business objectives.
Key liaison with external partners and agencies to execute brand initiatives and campaigns effectively.
Qualifications & Experience
- The ideal candidate will have a Bachelors degree (or equivalent) in Marketing Business or a related field with 57 years of experience in brand management including experience at a senior level.
- Ideally has a strong background in the entertainment tourism or hospitality sectors preferably at a global level.
- The candidate should have a proven track record of overseeing and deploying successful brand plans and activities
- Strong leadership and communication skills are essential as well as the ability to analyse and act on consumer insights.
- The ideal candidate will be creative strategic and resultsdriven with a strong understanding of brand positioning and consumer behaviour.
- Experience managing significant brand budgets and working with crossfunctional teams will be key to success in this role.
Benefits
Were growing fast and alongside a fun and friendly environment we offer a fabulous package and amazing prospects ideal if youre already fantastic and can quickly become even better (our magic can help here).
If you have any questions or if you require any assistance because of a disability or medical condition please contact us by email at and one of the team will get back to you as soon as possible.
Posted Salary Range
Required Experience:
Exec
Employment Type
Full-Time
