Marketing Manager Uk Ireland

Reporting directly to the Head of Marketing EMEA youll be responsible for the following tasks on UK and Ireland: 

1. Sales marketing & communications 

• Develop & lead the of a Marketing plan for UK and Ireland: identifying key customers/key verticals to target in the area rollout key messages and products/offers to highlight over the region etc. 

• Create and deploy engaging customer success stories through business cases videos interviews... 

• Support and amplify launches of connected stores fueled by the Vusion technology 

• Define & execute the appropriate lead generation campaigns and channels to address the abovementioned topics (social media PR videos business case) and analyze their impact (ROI KPI etc. in order to be shared with stakeholders. 

• Manage the relation with PR agencies to ensure alignment with the companys communication strategies and goals. This includes briefing the agency on company objectives providing necessary resources and information and collaborating on PR campaigns to maximize media coverage and brand visibility. 

2. Customer Experience Center (CEC) 

• Based on the Bentonville CEC work with the agency and the partner on the layout and plan the interior design of the CEC in London.  

• Ensure the design enhances the overall customer experience and highlights VusionGroup solutions. 

• Coordinate with the product marketing and product teams the deployment of the necessary technology to display VusionGroup solutions. 

• Select the curated range of products to display create and respect the planogram.  

• Train staff to provide exceptional customer service and product/solution knowledge. 

• Coordinate regular events workshops and demonstrations to attract and engage visitors. 

• Continuously monitor the performance of the CEC and identify areas for improvement. 

3. Events 

• Define and lay out the yearly regional event in the area with the Event Marketing and in coordination with sales and partners : identifying major events (tradeshow conferences partners events... 

• Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned 

• Set targets # of leads opportunities revenue generated) linked to the shows and review impact and ROI of shows. 

• Ensure lead generation improved awareness & visibility through events with the Communications and Event team. 

• Ensure that the companys visibility the product awareness and positioning will be properly presented and amplified through shows. 

4. AccountBased Marketing  

• Together with sales implement the defined marketing actions for account base marketing strategy (e mailing campaigns LinkedIn campaigns events phoning campaigns... and create a dashboard to follow up the results as well as a PowerPoint presentation to share with the sales team. 

5. Management 

• Oversee the Marketing Operations Associate ensuring seamless coordination and efficient operation in UKI Marketing.  

• Providing strategic direction setting performance goals and monitoring progress to ensure the achievement of marketing objectives in UKI region. 

• Coach and mentor Marketing Operations Associate fostering a collaborative and highperforming work environment. 

Qualifications :

Qualifications:  

• Graduated in Marketing you have a significant experience in marketing with good track record in marketing/communication. 

• You have a strong interest and experience for new technologies and want to grow in an international group on a human scale leader on its market and in full growth. 

• Organized tenacious efficient and with excellent interpersonal skills you are a quick learner and want to take responsibility for your work.  

• You are willing to take responsibility in a demanding and ambitious company. 

• Experience with CRM as Salesforce adobe CC and LinkedIn/google AdWords is appreciated 

• Languages: English mandatory and another language is a plus

Additional Information :

We innovate. We help communities thrive. 

VusionGroup has an international presence in 19 countries. In joining us youll be part of a globally distributed team of intellectually curious committed and collaborative coworkers. 

The work is fast paced challenging and ambitious. Here you will feel valued for your contributions as we reinvent modern commercetogether. 

We feel supported. You will too. 

VusionGroup is a place where people feel safe happy and respected. We offer programs and benefits to support you in whatever comes next in your life including: 

• Pay: Competitive pay and benefits 

• Schedule: A flexible hybrid work schedule 

• Career Growth: Elearning opportunities and workshops and global mobility potential 

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Remote Work :

No

Employment Type :

Fulltime