Job Title: Copywriter
Location: Koparkhairane Navi Mumbai
Working Days: 6 days (Alternate Saturdays Off)
Experience: 7 years
Role Overview
As a Copywriter the person will play a crucial role in shaping our brand voice and ensuring consistency across various communication channels. He/she will collaborate closely with our design marketing and product teams to create compelling content that resonates with our audience.
Responsibilities
- Crafting Clear and Engaging Copy:
- Write clear compelling copy for various mediums including:
- Notifications: Crafting concise and impactful messages for Clevertap journeys.
- WhatsApp Campaigns: Creating persuasive and attentiongrabbing messages for our WhatsApp campaigns.
- Blog Pages: Developing informative and engaging blog posts that align with our brand tone.
- SEOCentric Communication Review: Collaborating with our SEO team to review and enhance website content for optimal search visibility.
- BrandCentric Communication: From product launches to newspaper ads you ll create captivating copies that reflect our brand identity.
- Daily Campaigns: Crafting content for diverse mediums such as social media email and offline materials.
- InApp Banners: Designing concise and impactful banners within our app.
- Website Content: Ensuring our website copy is informative userfriendly and aligned with our brand guidelines.
- Research and Collaboration:
- Conduct thorough research and interviews to gather insights for the content.
- Collaborate with influencers PR professionals and other team members on marketing projects.
- Editing and Proofreading:
- Review and edit copy to ensure accuracy consistency and adherence to brand guidelines.
- SEO Optimization:
- Apply SEO principles to maximize the reach of our copy.
Qualifications and Skills
- Proven experience as a copywriter or in a related role on an app based platform.
- Experience in FMCG space will be an added bonus.
- Knowledge of online content strategy and creation.
- Excellent writing editing and proofreading skills.
- Familiarity with SEO best practices.
- Strong research abilities.
- Creativity and an eye for detail.
Copywriting
Education
Any Graduate