Local Marketing Lead

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US Canada UK and beyond.

This is a fulltime position based in Jakarta

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation local partnership outreach and digital targeting. Responsibilities include:

• 
  
  1. Handson Marketing :
     • Actively participate in the handson implementation and management of both digital and offline marketing campaigns ensuring timely .
       
     • Take ownership of campaign management from concept to including direct involvement in content creation social media posts email campaigns and more.
       
  2. Strategize and Manage CrossChannel Marketing:
     • Lead endtoend planning and optimization of marketing initiatives across digital and offline channels.
       
     • Manage a mix of digital platforms (Facebook Instagram LINE YouTube) while exploring and testing new offline marketing channels to increase brand exposure and lead generation.
       
  3. Offline Marketing & New Channel Exploration:
     • Oversee and drive offline marketing efforts such as events print campaigns and other offline tactics.
       
     • Proactively identify and explore new offline channels for reaching target customers and generating leads.
       
     • Work closely with the sales team to align offline marketing activities with business development and partnership goals.
       
  4. Public Speaking & Event Hosting:
     • Confidently present and communicate marketing strategies initiatives and results in both English and the local language at internal and external meetings.
       
     • Act as the brand representative at press events business development activities and industry events.
       
     • Host events and webinars to engage with audiences showcase services and drive interest in the brand.
       
  5. Support CrossFunctional Teams:
     • Support the sales and partnership teams with marketing strategies and materials to boost lead generation customer acquisition and partner engagement.
       
     • Collaborate with the design team to develop creative briefs and direct the creation of publicfacing print digital and video assets.
       
  6. Lead Digital Growth:
     • Manage and grow the companys presence across digital channels actively curating and optimizing content on social media platforms websites and email campaigns.
       
     • Collaborate with the digital team to ensure content (copies creatives landing pages EDM) achieves targeted ROAS and marketing objectives.
       
  7. Business Development & Partnership:
     • Identify and pursue partnership opportunities with schools and corporate entities to enhance brand visibility and lead generation.
       
     • Collaborate with the Business Development team to monitor track and support initiatives that drive country revenue.
       
     • Develop and deliver tailored marketing materials to strengthen partnership success.
       
     • Analyze and report on partnership performance providing insights to optimize future strategies.
       
  8. Analytics & Reporting:
     • Monitor leads conversions and other key performance metrics providing weekly/monthly progress reports across paid organic and earned media channels.
       
     • Utilize datadriven insights to continuously refine and improve campaign strategies.
       
  9. SEO & Website Management:
     • Lead the websites SEO and optimization strategies to improve organic traffic and search rankings.
       
     • Oversee website content updates and enhancements to align with ongoing marketing campaigns and business goals.
       
  10. Flexibility and Adaptability:
      • Maintain flexibility in working hours to accommodate events urgent marketing activities or crossregional collaborations.
        
      • Be proactive and adaptable to changing business priorities seeking opportunities to innovate and improve marketing strategies in both digital and offline spaces.

What skills and experience are required

• Bachelors degree in marketing business administration or a related field.
  
• 3 years of prior experience in areas of marketing communications public relations branding or partnerships depending on role applied.
  
• Proficiency in English and Bahasa and ability to speak these languages idiomaticallystrong command of writing in both English and Bahasa is required.
  
• Experience in content strategy digital marketing social media event planning and management partnerships public relations and SEO.
  
• Strong project management skills and ability to work efficiently with crossfunctional teams.
  
• Ability to analyze data and draw insights to inform marketing planning and strategies.
  
• Excellent leadership and team management skills if considered for Marketing Manager role
  
  

What personal qualities are we looking for

• High learning agility and growth mindset comfort in a fastpaced highgrowth environment
• Creativity and drive you love to explore new ideas and can see a project through from start to finish on time
• Selfdriven and selfdirected
• Collaborative and communicative. A team player someone who makes great things happen for others and yourself
• Desire to upskill to a senior marketing manager and/or sales professional role

What bonus skills or experience do we look for

• Deep understanding of digital marketing and social media platforms
• Understanding of Marketo or other marketing integration software
• Event management experience

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependant) with us!
• Limitless development and exposure our internal promotions/role changes made up 33 of all recruitment last year.
• $1000 training budget per year we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.