Digital Program Coordinator
Digital Program Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
At Southern Tide our mission is to share our love for the coastal lifestyle through premium products experiences and service.
We offer competitive benefits packages which may include generous vacation policy health and wellness coverage 401k with company match discounted stock purchasing options for education reimbursement and amazing product discounts!
This position is based out of our corporate office in Greenville SC.The Digital Program Coordinator is responsible for overseeing and advancing Southern Tides customer loyalty program. This role encompasses the development and of the programs strategy driving business objectives and ensuring the effective reporting of program goals and outcomes.
Crew Position:
- Oversee and manage the customer loyalty program from inception to .
- In partnership with eCommerce Manager develop and implement the overall strategy for the loyalty program ensuring alignment with company goals.
- Collaborate with Marketing and eCommerce to define the broader customer strategy for including new returning top and lapsed customers.
- Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives
- Create a customer journey map to ensure an ideal endtoend journey for customer and report on performance and improvements.
- Collaborate with eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly
- Lead surveying initiatives to understand customer behaviors and report on results.
- Partner with third party agency to develop and implement SEO strategy for both content and technical SEO
- Collaborate with third party agency to coordinate copy creation for PDPs blogs collections and other pages ensuring SEO objectives are met and voice is brand correct.
- Partner with eCommerce and Marketing to implement direct mail program across ecommerce and collaborate with Marketing COE on reporting
- Continuously monitor industry trends providing recommendations for improvements based on the best practices.
- Oversee the relationship with loyalty program vendors to ensure program success.
- Collaborate with Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs.
- Provide ongoing Ecommerce support as needed.
- Supports eCommerce team to ensure optimal customer experience that increases conversion turn and overall profit.
What all hands on deck looks like...
- Strong oral and written communication skills.
- Proven ability to manage multiple priorities and meet deadlines while staying detail oriented.
- Ability to quickly analyze and prioritize work in a fastpaced dynamic environment.
- Strong interpersonal skills for building collaborative working relationships within teams.
Know the ropes...
- Bachelors in marketing business communications or related degree.
- 1 years of relevant experience; experience in apparel or fashion preferred but not required.
- Proficient in Microsoft Excel and Word.
- Experience with Google Analytics is a plus with a passion for data analysis.
- Familiarity with eCommerce and inventory management platforms with experience in Shopify preferred.
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race color sex gender gender identity gender expression religious creed sexual orientation pregnancy national origin ancestry age military and veteran status marital status physical or mental disability protected medical condition genetic information reproductive health decisionmaking lawful offduty use of any other characteristic protected by law or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application please contact the location you are applying to or contact us at.
U.S. EEOC:Know Your Rights
Southern Tide participates in EVerify. Details in English and Spanish. Right to Work Statement in English and Spanish.
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Required Experience:
IC
Employment Type
Full-Time
