Digital Lab Associate Director, Banner Ad Team Lead

The Digital Lab Associate Director Banner Ad Team Lead is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for onboarding training and leading a team of banner specialists who create and route banners for Media campaign placement for HCP and Consumer use.

Responsibilities include:

• Onboard train and lead high performing team of banner specialists who are responsible for iterative banner creation management and oversight confirming requirements with brand marketing creating banners routing through the material review process for approval sharing project plans and project status reports conduct status meetings follow up / communicate with all stakeholders to ensure on-time flawless execution.
• Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution.
• Manage coach and develop the team to:
  • Learn the business for their respective therapeutic areas/brands.
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve banners to meet brands objectives and goals by reviewing performance identifying optimization opportunities and communicating them to the marketing team.
  • Develop and maintain project documents timelines proofing checklists and status reports.  Possess minute-by-minute knowledge of all work in progress identify risks and ways to mitigate issues.
  • Partner with cross-functional / agency teams to create processes to capture requirements gain approvals document metadata and verify data elements needed to execute banners.
  • Document change requests notify the team and understand timeline implications.  Seek standardization automation and process improvement wherever possible to deliver on the vision for the team of faster better cheaper year over year.
• Prioritizing workload across team members supporting several brands at a time and constantly shifting gears to address current and future business needs.  Ensure the team provides exemplary customer service while setting and maintaining client expectations.
• Act as the business owner of the commercial enterprise banner creation tool a strategic capability supporting over 30 brands/indications. 
• Establish maintain and collaborate strategic cross-functional relationships internal/external leaders to define execute and optimize banner creation and processes.  Cross-functional teams include Brand Marketing Strategy Business Technology Solutions DL Media Marketing Analytics & Business Insights and Creative and Digital Agencies.
• Provide Strategic guidance and direction for the technical implementation and road map of the banner creation tool to the IT support team(s).
• Manage budget & banner tool licenses for enterprise support across AbbVie & agency partners.
• Create own and maintain the enterprise banner product playbook enhancing our ways of working over time to reduce timelines and handoffs further to increase speed to market.  Ensure all teams creating banners internal and external are following the playbook which covers capturing/documenting requirements banner workflow process and ensuring we maintain high first-pass rates and socialize across the organization.
• Onboard train and lead high performing team of banner specialists who are responsible for management and oversight of brand banners including confirming requirements with brand marketing authoring banners routing content through the material review process for approval sharing project plans and project status reports conduct status meetings follow up / communicate with all stakeholders to ensure on-time flawless execution of banners.
• Ensure high-quality on-time and error-free implementation testing and QA of banners within the banner creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness.
• Oversee and support Issue Management from identification through resolution and ensure corrective/preventative actions are implemented for banner builds rendering and campaign tracking. 
• Participate in professional organizations and attend industry seminars and conferences to stay abreast of banner industry best practices and new technology. Provide thought leadership recaps and examples of how industry advancements can be applied to AbbVie.
• Prepares well-organized clear and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

Key AbbVie Leadership Competencies:

• Positive all for one approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns fast grasps the essence and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and is open to suggestions.
• Embraces the ideas of others nurtures innovation and manages innovation to reality.

Qualifications :

• Bachelors Degree or greater in Business Marketing or related field.
• 10 years of experience in paid media Marketing creating building and executing banners.
• Experience building and leading a high-performing team (3 years experience) of banner specialists.
• Digital marketing or interactive agency experience is a plus.
• Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
• Ability to work and lead initiatives independently without day-to-day supervision.
• Ability to manage multiple projects simultaneously in a fast-paced dynamic environment.
• Strong client service and project management skills; in particular must have the ability to communicate with both business and technical individuals effectively.
• Expert knowledge of banner ads with HTML/CSS experience.
• Excellent written verbal and interpersonal communication skills
• Experience in Pharma is preferred but not required.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs. 

• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

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