Lead Product Marketing Manager

About Care

Care is a consumer tech company with heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. Were moms and dads and pet parents. We have parents and grandparents so we understand that everyone at some point in their lives could use a helping hand. Our culture and our products reflect that.

Here entrepreneurs selfstarters team players and big thinkers unite behind a common cause. Here were applying data analytics AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy if you thrive on collaboration and building new things and if youre all about using your talent for good Care is the place for you.

We are looking for a seasoned product marketing leader who will serve as the voice of the customer informing the product roadmap and gotomarket strategy in the following areas of the business: Childcare senior care tutoring and the HomePay product offering.

Note: This position is hybrid (Mon/Wed/Thurs in office) in Dallas TX

What Youll be Working on:

• Analyze Customer Behavior: Identify engagement barriers and motivators to understand critical customer journeys.
• Become a Product and Market Expert: Conduct competitive analysis to identify product gaps opportunities and differentiators for business growth.
• Drive Product Adoption: Develop and execute gotomarket strategies including product positioning and naming to increase awareness and feature adoption.
• Develop Product Messaging: Lead product and consumer messaging collaborating with Brand and Legal to ensure accuracy and effectiveness.
• Lead MarketBased Innovation: Identify propose and execute innovation initiatives driven by market trends and customer needs but do not require Product development.
• Create and Maintain GotoMarket Guides: Develop and manage comprehensive gotomarket guides for each business line in collaboration with crossfunctional partners.

What Youll Need to Succeed:

• Product Marketing Expertise: 710 years of experience defining and executing gotomarket strategies in a highgrowth environment.
• ConsumerCentric Messaging: Proven ability to translate product features into compelling customerfocused messaging.
• CrossFunctional Collaboration: Extensive experience partnering with Product UX SEM SEO and other teams on merchandising positioning and monetization.
• CustomerDriven Innovation: Passion for customer insights and delivering exceptional customer experiences.
• Effective Communication: Strong ability to write clear briefs and meeting summaries.
• DataDriven Decision Making: Strong analytical skills to interpret data identify trends and make informed decisions.
• Proactive and Independent: Selfstarter with a strong bias for action and exceptional followthrough.
• Leadership and Influence: Excellent communication presentation and interpersonal skills to lead crossfunctional teams and influence stakeholders.
• Project Management: Ability to manage multiple projects under tight deadlines.
• Education: Bachelors degree required.
• Bonus: Experience supporting a dualsided online marketplace.

Company Overview:

Care available in more than 20 countries is the worlds largest platform for finding and managing highquality family care. Care is designed to meet the evolving needs of todays families offering a comprehensive suite of services including household tax and payroll solutions corporate benefits packages and innovations in caregiver compensation. With a focus on monetization Care continually seeks ways to grow and enhance its offerings from child and elder care to pet care and home services. As a part of IAC (NASDAQ: IAC) Care is positioned to lead the care industrys transformation.

Salary Range: $122000$153000.

The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary based on factors including location experience and performance. This is just one component of total compensation package which includes bonuses longterm incentives and a variety of benefits like health insurance 401(k) matching paid time off and more.

#LIHybrid

Required Experience:

Manager