Brand Manager 8160
Brand Manager 8160
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Job Description
Job Title: Brand Manager
Company: SP Services (Part of UK Primary Care Group DCC Healthcare Division)
Location: Telford Agile working opportunity
Job Summary
SP Services a leading provider of medical emergency and first aid products is seeking a Brand Manager to develop and execute brand strategies that drive growth awareness and customer engagement. As a key player in the UK Primary Care Group within the DCC Healthcare division the Brand Manager will oversee branding market positioning and promotional campaigns customer insights brand guidelines and ensuring alignment with growth objectives.
Key Responsibilities
- Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen SP Services market position within the primary care sector.
- Marketing Campaigns: Plan and implement targeted marketing campaigns ensuring consistency across all channels (digital social media print and events). As part of owning and managing a rolling 12 month marketing calendar
- Product Positioning: Develop product positioning and messaging strategies that resonate with Trauma / Healthcare professionals and procurement teams.
- Market Research & Insights: Analyse industry trends customer behaviour and competitor activities to identify growth opportunities.
- Stakeholder Collaboration: Work closely with crossfunctional teams including sales category and regulatory teams to ensure brand and campaign alignment.
- Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity including developing the SP brand guidelines.
- Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
- Performance Tracking: Monitor and analyze key brand performance metrics to assess effectiveness and adjust strategies as needed.
- Budget Management: Oversee brand marketing budget ensuring costeffective campaign .
- Group Collaboration: Building relationships and leverage synergies across the wider Primary Care Marketing community.
Key Performance Indicators (KPIs)
- Brand Awareness: Increase in brand recognition and positive brand perception within the primary care sector Trustpilot and NPS.
- Customer Engagement: Growth in website traffic social media engagement and email marketing conversion rates.
- Sales Impact: Contribution of brand marketing activities to lead generation and revenue growth.
- Campaign Performance: Measurable success of marketing campaigns (e.g. ROI clickthrough rates conversion rates).
- Market Share Growth: Increase in market penetration and competitive positioning within primary care and emergency response markets.
- Customer Satisfaction: Positive feedback from customer surveys and engagement metrics.
- Compliance & Brand Integrity: Adherence to regulatory requirements and brand consistency across all platforms.
- Innovation & Initiative: Introduction of new brand strategies and marketing approaches that drive growth.
Qualifications & Skills
- Bachelors degree in Marketing Business or a related field or substantial suitable experience
- Proven experience in brand management preferably within the healthcare medical or primary care sector.
- Strong understanding of branding marketing strategies and digital engagement.
- Ability to analyse data and translate insights into actionable strategies.
- Excellent communication and project management skills.
- Experience managing budgets and working with crossfunctional teams.
- Knowledge of regulatory considerations in healthcare marketing is a plus.
Why Join Us
SP Services is a leader in the healthcare sector providing critical products and solutions that make a difference in emergency and primary care settings. This role offers an exciting opportunity to shape and elevate a trusted brand working in a dynamic and fastpaced environment. If youre passionate about branding and healthcare marketing wed love to hear from you.
Required Experience:
Manager
Employment Type
Full Time
