FLEX Director Market Strategy and Planning
FLEX Director Market Strategy and Planning
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Job Description
The FLEX Director Market Strategy and Planning is responsible for driving the development and of the companys strategic roadmap conducting customer and market research identifying growth opportunities across continents and managing the customer listening and insights platform. The Director supports the formulation of enterpriselevel intelligence and helps define and pull through the longrange company strategy. This role will work closely with the Business Intelligence and Data Operations team leveraging all technical resources available to inform critical business decisions. A central role of the Director will be to understand key questions that are being (or should be) asked by the business teams identify the appropriate approaches and business information sources (including research analytics and thirdparty information) to answer such questions and synthesize data and insights into actionable steps to drive the business forward. This is a highvisibility role with a broad scope.
CANDIDATEPROFILE Education and Experience Required
4year degree from an accredited college or university
MBA or equivalent advanced degree required
Ten or more years of professional experience demonstrating progressive career growth and a pattern of exceptional performance in insight strategy or consultativetype roles; prefer at least 2 years strategy consulting experience required
Demonstrated ability in translating consumer insights research and analytics into actionable strategy and experience supporting transformational strategies for companies and/or business units
Experience building research and analysisbacked understanding of company performance and translating this into strategic recommendations
Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity
Demonstrated ability to synthesize business and consumer data from multiple sources into insights with practical application to business needs
Experience using a hypothesisdriven approach to answer a business question and identifying ways to test a hypothesis
Demonstrated quantitative acumen including ability to use excel to conduct basic data analysis; experience working with data / analytics teams
Demonstrated quantitative and analytical skills as well as demonstrated ability to find structure logic and insight in complex business problems
Strong project management skills and experience balancing multiple projects or responsibilities simultaneously
CORE WORK ACTIVITIES
Owns evaluation of global enterprise performance including Company Scorecard Enterprise Competitive Scorecard and goalsetting
Owns tracking and reporting of economic consumer and travel trends including MLive trends and drafting the Economy / Consumer slide for the Customer QBR
Owns competitive intelligence including tracking broad competitive trends moves of specific competitors and developing perspectives on potential M&A activity within the industry
Develops and presents a quarterly PR update highlighting key trends competitor responses and the impact on MI
Develops a monthly Insights Package providing insights into the business environment and Marriotts performance
Prioritizes insights generation through agreements with Amex and Visa
Supports refinement and pullthrough of the Company Strategy including supporting development of insights / fact bases to inform annual company and continent strategy discussions
Connects the dots between research analytics and business goals to develop and communicate recommendations that inform business strategy (e.g. datadriven identification of emerging demand sources to inform longterm strategy). Partners/advises business leaders as recommendations and strategies are brought to life.
Drives excellence in collaboration and communication across the organization both within the Global Insights Strategy and Analytics team and throughout the enterprise
Represents Strategy Business Intelligence and Data Operations (SBID) in a wide range of internal and external forums
Delivering on the Needs of Key Stakeholders
Develops and maintains effective relationships with both internal and external stakeholders across Global Operations Finance Development DRES PR etc.
Develops specific goals and plans to prioritize organize and accomplish work on specific projects.
Collaborates with internal partners across the enterprise to develop business strategies based on consumer and competitive intelligence.
Provides expertise on customer needs and industry trends for lodging generally and on specific key initiatives.
Communicates concepts in a clear and persuasive manner that is easy to understand.
Generates and provides accurate and timely results in the form of reports presentations etc. Demonstrates an understanding of business priorities.
The pay range for this position is $60.38 to $86.30 per hour.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquartersbased positions are considered hybrid for candidates within a commuting distance to Bethesda MD.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
Employment Type
Full-Time
