Product Marketing ManagerSenior Product Marketing Manager

Position Overview

The Product Marketing Manager/Senior Product Marketing Manager will be responsible for daytoday patient/consumer and patient access marketing efforts supporting the clonoSEQ brand including tactical plan development budget and vendor leadership content creation and reporting of effectiveness metrics. This role will partner closely with the broader clonoSEQ team (including Sales Training Medical Affairs Customer Operations) as well as corporate and external stakeholders to maximize brand reputation effectively communicate key messages and optimize budgets to reach or exceed identified sales brand and corporate goals.

Key Responsibilities and Essential Functions Product Marketing Manager

• Contribute to refine and implement the promotional strategy for clonoSEQ ensuring alignment with the overall brand and company strategy
• Lead of patient marketing tactical initiatives from conception to delivery to educate patients and advocacy partners on the clinical value of clonoSEQ leveraging a datadriven approach
• Support patient electronic medical record (EMR) platform integration efforts
• Help develop obtain approval of and implement compliant marketing communications and collateral
• Manage agency partners and other vendors on marketing campaign and collateral projects providing direction content feedback and endtoend project management
• Develop and present productspecific field training materials as necessary
• Prepare for attend and support company activities at relevant scientific conferences
• Identify marketing best practices and help to disseminate them throughout the team and organization; identify gaps / areas for improvement in current marketing tactics / processes and apply learnings to subsequent activities
• Contribute to performance tracking/monitoring of marketing initiatives including involvement in primary and secondary market research and/or data analytics
• Accomplish business objectives by managing all projects and/or external vendors within specified budget and timeline
• Stay abreast of the latest developments in the competitive landscape

Key Responsibilities and Essential Functions Sr. Product Marketing Manager

• Partner with clonoSEQ Marketing leadership to develop impactful annual business plans for the function including budgets and tactical plans
• Lead patient marketing tactical efforts from conception to delivery in order to educate patients and advocacy partners on the clinical value of clonoSEQ leveraging a datadriven approach
• Collaborate closely with Sales Medical Affairs Customer Operations Market Access Corporate Communications Finance Legal Regulatory and other key stakeholders to execute gotomarket strategies and multiplatform tactical plans in support of new product offerings
• Manage agency partners and vendors on marketing collateral projects providing strategic direction content feedback and endtoend project management
• Establish regularly evaluate and socialize key patient audience KPIs with team manager and Commercial team leadership to ensure consistent alignment between ongoing work and defined business objectives
• Accomplish business objectives by managing all projects and/or external vendors within specified budget and timeline
• Partner with Sales Training to ensure optimal rollout and of fieldbased initiatives
• Participate in field ridealongs to better understand promotional opportunities and challenges
• Proactively maintains a broad understanding of the evolving market landscape scientific advances and industry trends

Position Requirements (Education Experience Other) Product Marketing Manager

Required:

• Bachelors degree plus 7 years of related experience or masters degree plus 5 years of related experience
• Minimum of 4 years of direct experience working on a Marketing team within a highly regulated healthcare setting (e.g. pharma biotech hematology/oncology and/or diagnostics)
• Demonstrated success executing marketing strategies and tactics including personal and nonpersonal promotion display/congress market research and omnichannel digital channel strategy (including CRM) and related analytics within a highly regulated industry
• Significant experience managing external vendors (including agency of record) to define and deliver scoped projects ontime and onbudget; agencyside experience may be applicable
• Flexible and proactive approach including a strong personal drive and desire for feedback
• Refined interpersonal skills professional maturity and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals
• Strong team player; highly effective in partnering crossfunctionally and influencing without authority
• Effective selfstarter and project leader; capable of working autonomously and collaboratively to advance the broader team toward agreedupon goals
• Ability to clarify and overcome ambiguity; proven structured and unstructured problemsolver
• Excellent written and oral communication and presentation skills; persuasive engaging and clinically credible when presenting and working with internal and external stakeholders
• Demonstrated commitment to continuous evaluation of efforts and effectiveness
• Engages in regular selfassessment and works to reinforce strengths and mitigate weaknesses
• Dynamically manages priorities and workload to support functional and organizational goals
• A passion for the healthcare field and the power of technology to improve patient lives; maintains a patientcentric attitude and approach to all work

Preferred:

• MBA or scientific graduatelevel degree (e.g. MPH PharmD)
• Degree or certification in Marketing Communications Public Relations or related field
• Hematology/oncology or immunology experience strongly preferred
• Diagnostic product marketing experience
• Experience in directtoconsumer (DTC) / patient marketing and patient advocacy engagement
• Experience developing CRM strategies from scratch
• Field Sales experience

Position Requirements (Education Experience Other) Sr. Product Marketing Manager

Required

• Bachelors degree plus 12 years of related experience or masters degree plus 10 years of related experience
• Minimum of 8 years of experience working on a Marketing team in a highly regulated healthcare environment (e.g. diagnostics therapeutics medical device); agencyside experience may be applicable
• Minimum of 3 years of experience in oncology / hematology / immunology
• Demonstrated success planning and owning the of complex marketing strategies and tactics including some combination of personal and nonpersonal / digital promotion peertopeer and medical education congress planning market research patient advocacy engagement and omnichannel digital strategy (including CRM) as well as related performance analytics
• Significant experience managing external vendors (including agency of record) to deliver scoped projects ontime and onbudget
• Experience leading or directly supporting crossfunctional product launch planning work streams
• Balances big picture strategic thinking with efficient tactical planning and
• An ability to analyze and interpret scientific publications in order to turn clinical data into compelling promotional narratives
• Flexible and proactive approach including a strong personal drive and desire for feedback
• Refined interpersonal skills professional maturity and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals
• Strong team player; highly effective in partnering crossfunctionally and influencing without authority
• Effective selfstarter and project leader; capable of working autonomously and collaboratively to advance the broader team toward agreedupon goals
• Ability to clarify and overcome ambiguity; proven structured and unstructured problemsolver
• Engages in regular selfassessment and works to reinforce strengths and mitigate weaknesses
• Excellent written and oral communication and presentation skills; persuasive engaging and clinically credible when presenting and working with internal and external stakeholders
• Dynamically manages priorities and workload to support functional and organizational goals
• A passion for the healthcare field and the power of technology to improve patient lives; maintains a patientcentric attitude and approach to all work

Preferred

• Degree or certification in Marketing Communications Public Relations or related field
• MBA or scientific graduatelevel degree (e.g. MPH PharmD) strongly preferred
• Diagnostic testing marketing experience strongly preferred
• Experience in directtoconsumer (DTC) / patient marketing
• Experience developing CRM strategies from scratch
• Field Sales experience

Working Conditions

• Position can be remote but Seattlebased is preferred
• May require attendance at meetings outside of normal working hours including some nights and weekends
• Occasional travel 15 will be necessary to engage with customers support business goals and facilitate team building with a primarily remote team

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Compensation

Salary Range: $127400 $191200 Product Marketing Manager

Salary Range: $143200 $214800 Sr. Product Marketing Manager

Other compensation elements include:

• equity grant
• bonus eligible