B2C Marketing Specialist
B2C Marketing Specialist
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Job Description
B2C Marketing Specialist
Aegis Financial
Wheat Ridge CO
About Aegis Financial
Aegis Financial headquartered in Denver Colorado is one of the premier financial marketing organizations in the country providing annuity life insurance retirement and business solutions to independent insurance professionals financial advisors and their clients. For nearly 30 years Aegis Financial has focused on providing a smallbusiness experience and culture that puts the client at the center of everything they do coupled with extensive highlevel resources that give their clients the best of both worlds. Aegis Financials elite team proudly serve nearly 3000 Americans and nurture relationships with more than 600 writing agents and advisors who produce $1 billion in paid premium annually. For more information visit . Aegis is a proud member of the Integrity Family of Companies.
Job Summary
The B2C Marketing Specialist will play a key role in executing consumerfacing lead generation strategies that drive business growth for financial advisors. This role will focus on multichannel marketing campaigns content development social media engagement and digital advertising optimization to ensure advisors can effectively connect with and convert potential clients.
The ideal candidate is highly creative analytical and resultsdriven with experience in B2C digital marketing paid media and conversion optimization.
Primary Responsibilities
Lead Generation & Advisor Growth
Develop and execute B2C marketing campaigns that generate highquality leads for financial advisors.
Implement and optimize multichannel marketing strategies including digital ads social media direct mail and seminar promotions.
Design and manage lead conversion funnels that seamlessly transition prospects to advisors for engagement.
Support advisors by providing customized marketing solutions to strengthen their local brand presence.
Digital Marketing & Paid Advertising
Plan execute and optimize paid media campaigns (Google Ads Facebook/Instagram LinkedIn YouTube).
Enhance landing pages and lead capture forms to improve conversion rates.
Implement SEO strategies to increase organic visibility for advisorrelated searches.
Develop and manage email marketing campaigns to nurture leads and drive engagement.
Content & Social Media Strategy
Create consumerfacing marketing materials that position advisors as trusted financial experts.
Write compelling ad copy website content email sequences and social media posts to drive engagement.
Work with designers and videographers to create video and graphic content that enhances advisor branding.
Manage and grow social media presence to build brand credibility and increase client outreach.
Analytics & Optimization
Track analyze and report on marketing campaign performance using Google Analytics HubSpot and other tools.
Conduct A/B testing on ads landing pages and email campaigns to improve conversion rates.
Provide datadriven recommendations to enhance marketing efficiency and maximize ROI.
Primary Skills & Requirements
2 years of B2C marketing experience preferably in financial services insurance or professional services.
Proven success in lead generation and customer acquisition through multichannel marketing.
Handson experience with Google Ads Facebook/Instagram Ads LinkedIn Ads and YouTube marketing.
Strong background in email marketing automation and CRM platforms (HubSpot preferred).
Experience optimizing web pages and lead capture forms to drive conversions.
Excellent copywriting skills for ads landing pages emails and social media.
Strong understanding of SEO digital analytics and performance tracking.
Ability to manage multiple projects deadlines and crossfunctional teams.
A strategic thinker with a creative mindset and analytical problemsolving skills.
About Integrity
Integrity is one of the nations leading independent distributors of life health and wealth insurance products. With a strong insurtech focus we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a familylike environment that is rewarding and cutting edge. Why Because we put our people first! At Integrity you can start a new career path at company youll love and well love you back. Were proud of the work we do and the culture weve built where we celebrate your hard work and support you daily. Joining us means being part of a hypergrowth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas Texas Integrity is committed to meeting Americans wherever they are in person over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information visit Integrity.
Integrity LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability veteran status or any other characteristic protected by federal state or local law. In addition Integrity LLC will provide reasonable accommodations for qualified individuals with disabilities.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
