Media effectiveness Analytics Manager
Media effectiveness Analytics Manager
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Job Description
Hello. Were Haleon. A new worldleading consumer health company. Shaped by all who join us.Together were improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were cocreating. And a culture thats uniquely ours. Care to join us. It isnt a question. With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business. This is an exciting time to join us and help shape the future. Its an opportunity to be
part of something special. With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business. This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.
The Role:
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India. This role will focus on assessing the effectiveness of media campaigns leveraging data driven insights to analyze attribution across traditional and digital platforms. The successful candidate will
be responsible for integrating data from multiple sources measuring the impact of media activities driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
Key Responsibilities:
Data Integration & Reporting: Integrate multiple data sources including media data sales data consumer data and digital touchpoints to provide a holistic view of marketing investments and business results. Design and manage reporting systems that track media performance and highlight areas for optimization and strategic improvement.
Media Effectiveness Measurement & Optimization: Lead the analysis of media effectiveness across various channels including TV digital (search social display video etc) print and outdoor. Use advanced analytics to evaluate impact on key business outcomes such as brandawareness sales and customer engagement.
Attribution Modeling & Integration: Develop and implement attribution models that assess how different media touchpoints contribute to the customer journey and overall business results.
CrossChannel Media Analytics: Analyze performance of each media touchpoint across traditional and digital media channels. Provide insights on how different media channels and strategies work together to influence business outcomes
ROI Analysis & Budget Allocation: Evaluate the ROI of media spend across different channels providing recommendations to adjust budgets and media mix to maximize impact on business.
Campaign Effectiveness Reporting: Build clear and actionable reporting frameworks that communicate media performance to senior leadership and provide insights on business impactand suggest areas for further optimization.
Collaboration with CrossFunctional Teams: Work closely with media planners brand managers and media agencies to ensure media strategies are aligned with business goals
Required Qualifications:
IBachelors degree in Business analytics Data Science or related field. Advanced degree in DataAnalytics experience in digital performance is a plus
10 years of handson experience in marketing analytics and growth marketing preferably in theFMCG or consumer goods industry. Experience in a similar role with ecommerce Startup directtoconsumer (D2C) models is a plus.
Skills & Competencies:
Strong expertise in media effectiveness analysis across multiple channels (TV digital print etc.
Experience with attribution models media mix modeling (MMM) & multitouch attribution (MTA)
Advanced proficiency in data analytics and integration tools (e.g. Google Analytics TableauExcel Power BI SQL)
Crosschannel analytics and the impact of various media touchpoints on business outcomes
Ability to work with large data sets and integrate diverse data sources (media sales CRM etc.
Strong understanding of ROI analysis and the ability to make recommendations on media spendallocation based on performance insights
Familiarity with marketing technology platforms (e.g. DMPs CDPs) and advertisingmeasurement tools (e.g. Nielsen Kantar comScore)
Experience in developing and managing executivelevel reports and dashboards to communicatecomplex data insights clearly
Ability to collaborate with crossfunctional teams including media planners brand managers andexternal agencies to align media strategies with business objectives
Understanding of Programmatic/ Social/ Search/ Dcomm and 1P/2P data sources
Knowledge of performance marketing metrics such as CPA ROAS CPL CVR and CLV
Preferred Skills:
Experience with data visualization tools (e.g. Tableau Power BI)
Knowledge of econometrics marketing mix modeling or advanced attribution techniques
Experience with marketing mix modeling and advanced attribution techniques
Ability to collaborate effectively with crossfunctional teams and external agencies
Deadlinedriven organized and able to multitask
Strong verbal written and presentation skills
Personal Attributes:
Strong analytical and strategic thinking capabilities
Ability to synthesize complex data from multiple sources into clear actionable insights
Highly collaborative and able to work effectively with crossfunctional teams
Detailoriented with a focus on accuracy and data integrity
Ability to communicate complex analytical findings to nontechnical stakeholders
Proactive resultsoriented with a focus on driving business outcomes
If you are passionate about performance marketing data analytics and driving measurable results
through digital channels we would love to hear from you!
Diversity Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience:
Manager
Employment Type
Full-Time
