Campaign Manager, Paid Media

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi- national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency its people and client campaigns have won many awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF) a non-profit charitable entity. Since its launch in 2021 it has funded over 2000 causes. The TLF promotes a wide variety of social cultural and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries businesses government and non-profits. Community charities are championed by employees who in addition to the financial donation volunteer their time and skills to leverage effectiveness.

Purpose of the role

The Campaign Manager Paid Media will deliver best in class paid media programs to our clients from audits and strategy development to execution and effective tracking and reporting. This individual participates in all aspects of executing high profile and complex clients paid media campaigns across channels including paid search programmatic and paid social. They are the lead day-to-day subject matter expert contact for their assigned accounts providing strategic recommendations analysis and reporting as well as responding to ad-hoc requests. The Campaign Manager Paid Media ensures team efficiencies through timeline management and an understanding of cross-functional addition they take an active role in developing that relationship through identifying strategic opportunities and optimizations providing counsel proactively. This position will work closely with the Paid Media team and broader Digital team on the development of Paid Media and integrated digital marketing strategies tactical plans and best practices.

Key responsibilities and tasks

Paid Media

• Draws on experience with paid media (paid social paid search display video etc.) to develop media strategies and tactical plans that align to client objectives
• Conducts audience and keyword research to implement effective multi-channel paid media campaigns
• Optimizes campaign audience creative budgets and bids across multiple channels to achieve campaign goals
• Manages media planning audience research creating ad copy collaboration with creative team on design campaign setup and budget pacing and campaign reporting and optimizations
• Identifies growth and scale opportunities in other paid media and digital marketing channels
• Maintains accurate budget tracking communicating potential under or overspends with senior account leaders
• Keeps abreast of paid media trends maintains relationships with vendor representatives and proactively shares knowledge with the full team
• Troubleshoots campaign problem areas and leads a corrective course of action
• Stays up to date on best practices and current trends

Reporting and analysis

• Ensures that all paid activity and results are reported back to the client providing analysis and actionable insights
• Extracts performance insights from campaign data identifying relevant trends and proactive recommendations for both internal and client teams
• Communicates account performance internally (account reviews) and provides strategic advice to the client based on campaign performance data
• Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members
• Provides detailed reports to the senior management team on request

Client Management

• Acts as day-to-day paid media lead across accounts with knowledge and insight into activities for all service lines and key delivery dates
• Engages in and ensures a strategic relationship with the client providing insight and partnership across all aspects of the marketing and communications spectrum and specifically in paid media
• Responsible for ensuring excellent client communication at all levels; defining KPIs deadlines and service agreements
• Exhibits a clear understanding of clients business objectives challenges and opportunities
• Works closely with internal account lead(s) to regularly review account performance identifying and communicating opportunities for additional PR marketing and digital services including incremental paid activity and creative
• Assists with pricing and selling projects
• Defines communication testing QA and media planning processes

Team working and development

• Encourages and inspires excellence in account teams leading by example
• Records and shares lessons learned with team members to facilitate continuous improvement
• Inspires a positive environment that allows team members to excel learn and grow
• May line manage junior account team members delivering coaching supervision and regular assessment to maximize strengths and identify solves for weaknesses

General

• Takes a proactive role in promoting the TEAM LEWIS brand its work identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Overall is a guardian of paid media best practices
• Contributes and supports the continuous improvement of systems practices and policies

About you

You are an ambitious Paid Media pro who relishes the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns including paid social paid search and display. Your approach is collaborative creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on whats coming next in the paid media space and you fearlessly champion innovation with both internal and external stakeholders.

• 4-5 years digital marketing experience focused in paid media campaigns
• Experience in a client facing capacity
• B2B tech experience highly preferred cybersecurity client experience a plus
• Significant experience working in advertising platforms (i.e. Facebook Business Manager Google Ads LinkedIn Campaign Manager Twitter Ads etc.) and with paid media partners
• Familiarity with relevant tools (i.e. Tableau Google Analytics Adobe Analytics Google Tag Manager) a plus
• Strong project management skills with an ability to plan and prioritize
• Acute attention to detail comfortable managing and analyzing campaign data
• Self-motivated ability to work autonomously
• Ability to interact confidently with colleagues and clients
• Excellent time management skills
• Proven competency in managing a varied workload
• Creative thinking and an open-minded approach

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Benefits:

• Competitive salary
• Hybrid work environment
• Generous PTO
• Paid parental leave
• Medical dental and vision benefits life insurance (eligible day 1 of employment)
• 401k with employer match
• Travel Programs
• Free self-led industry courses via our Lewiversity platform
• Up to $2k donation to a charity of your choice!

The expected salary range for the Campaign Manager Paid Media position is between $85K - $115K. Base annual salary is determined by factors such as location experience and expertise.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression reproductive health decisions and family responsibilities qualifying acts of violence or any other characteristic protected by federal state or local laws.