Cadillac Assistant Website Manager
Cadillac Assistant Website Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Cadillac Tower three times per week at job may be eligible for relocation benefits.
Cadillac Marketing has an opening for an Assistant Website Manager! This position is responsible for leading content strategy and website optimization efforts and will aid in creating a worldclass website experience including strategy creative development implementation and management of related brand experience platforms devices and tools (vehicle configurators inventory etc..
This individual should have strong analytic skills and a metricsoriented decision mindset a passion for brand and content strategy creating target/audience specific content driving traffic through SEO and digital optimization best practices a deep understanding of website UX and an obsession with measuring to improve performance. The ideal candidate will leverage research analytics and have a customerobsessed mentality to assist with the development of new and innovative digital content and tools.
The position reports to the Digital/Website Manager and is part of the Cadillac Marketing team.
Responsibilities:
- Determine content needs that meet the companys strategic objectives and align with business priorities.
- Establish SEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
- Lead website content and asset development to support carry over reveal and launch vehicles and additional business priorities.
- Manage the daytoday process and timelines coordinating with PM leads agencies and internal stakeholders.
- Lead external/internal teams responsible for executing the digital strategy.
- Be an advocate for the user by implementing industry best practices usability research and customer insights/principles throughout the design and development process.
- Manage and effectively collaborate with multiple crossfunctional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
- Help drive ongoing digital optimization priorities including A/B testing and Test/Target initiatives.
- Manage usability studies competitive review/audits and benchmarking studies.
Qualifications:
- 5 years digital marketing website content or digital product management experience Required
- Deep knowledge of content strategy search engine optimization and user experience (UX) design is a plus
- Bachelors degree required
- Previous experience working on a consumer facing website
- Automotive experience preferred
Additional Job Description
Skills and Abilities:
- Passion for the digital space with strong knowledge of digital trends and ability to innovate
- Outstanding understanding of content strategy implementation on consumer websites as illustrated in past content strategy deliverables
- Knowledge of SEO and SEM and how they apply to content marketing
- Developed organizational skills including the ability to prioritize handle multiple projects simultaneously and meet deadlines
- Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
- Ability to collaborate effectively with cross functional teams across a large organization
- Experience with usability testing A/B testing and translating user insights into site improvements.
- Strong analytical skills with the ability to digest site metrics and turn into recommended actions
- Demonstrated understanding of digital creative digital media and measurement
- Capacity to take ownership of tasks and drive through to completion
- Excellent written and verbal communication skills.
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
#LIMO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Manager
Employment Type
Full-Time
