Sports Partnership Account Executive
Sports Partnership Account Executive
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Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism engaging content and tools that help people navigate their daily lives. Through customized marketing solutions we help businesses grow and thrive. With 64 television stations in 51 U.S. markets TEGNA reaches approximately 100 million people every month across the web mobile apps streaming and linear television. For more information visitTEGNA.
The Sports Partnership Account Executive at WFAA/KFAA plays a critical role in driving revenue growth through strategic partnerships with major sports franchises such as the Dallas Mavericks and Dallas Wings as well as other marquee sports properties including NBA and SEC Football.
This position demands a dynamic resultsdriven professional who can exceed sales goals across broadcast digital and streaming platforms (including OTT via PREMION). Acting as both a lead generator and marketing consultant the Account Executive will prospect and close new business while upselling existing clients through custom insightsdriven campaigns that align with client objectives.
A key part of the role involves creating impactful multiplatform proposals leveraging CRM systems to manage pipeline and performance and collaborating closely with internal teams to ensure flawless of campaigns.
Strong communication skills a passion for sports marketing and the ability to work flexible hoursincluding evenings and weekends for client hostingare essential. Candidates must have at least five years of experience in a highpaced sportsfocused media environment and possess the creativity business acumen and organizational skills necessary to thrive in this consultative sales role.
Key Responsibilities & Role Summary:
- Drive revenue growth through strategic sports partnerships with key franchises such as the Dallas Mavericks Dallas Wings NBA SEC Football and other WFAA/KFAA sports properties.
- Consistently meet or exceed individual sales goals across a variety of media platforms including linear TV digital content sponsorships and streaming (OTT via PREMION).
- Act as both a lead generator and marketing consultantidentifying highpotential clients and guiding them through tailored solutions to meet their business goals.
- Prospect present and close new business using market and category insights related to sports and audience engagement.
- Upsell existing clients by introducing them to the full suite of WFAA offerings across all platforms.
- Develop and present custom crossplatform marketing campaigns aligned with client objectives and industry trends.
- Build compelling insightsdriven sales presentations and sponsorship packages that highlight the value of WFAA assets.
- Use CRM systems strategically to track sales activity manage pipeline and provide accurate forecasting.
- Collaborate closely with internal teams to ensure seamless campaign and client satisfaction.
- Maintain a strong communityfacing presence including client hosting at events often during evenings and weekends.
Qualifications & Skills Required:
- Minimum 5 years of sales experience in a fastpaced sportscentric media environment.
- Proven track record of exceeding sales targets and generating new business.
- Strong knowledge of broadcast and digital advertising solutions with a growth mindset and willingness to continuously learn.
- Proficient in using CRM platforms and other sales/project management tools.
- Excellent verbal and written communication skills with the ability to write compelling proposals and build strong client relationships.
- Creative thinker with a solutionsfocused approach to campaign development.
- Effective problemsolving abilities and comfort with shifting priorities and deadlines.
- Strong business acumen attention to detail and excellent organizational/timemanagement skills.
- Highly selfmotivated with a strong work ethic and a collaborative team mentality.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and parttime employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full parttime and temporary employees the opportunity to contribute 1 80 of their pay on a pretax basis to TEGNAs 401(k). Contributions made up to the first 4 of pay are eligible for a 100 match from the company and are 100 vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Required Experience:
IC
Employment Type
Full Time
