Lead Product Manager MarTech Analytics Data Capture

Job Description

REMOTE or HYBRID: This role is based remotely but if you live within a 50mile radius of Cadillac Tower Warren MI or Austin Technical Center in Austin TX you are expected to report to that location three times a week at minimum. This job may be eligible for relocation.

As part of the larger Performance Driven Marketing (PDM) team the Lead Marketing Technology Product Manager is a key leader focused on enabling the development and rollout of worldclass modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology managing teams responsible for platforms that leverage worldclass technology to create personalized relevant datadriven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP) Personalization engines Campaign Management tools (email SMS push notifications and invehicle notifications) AdTech and other tools to create meaningful experiences for our customers.

• Define analytics platform requirements and build and maintain report suites and report usability

• Partner with data engineering and data teams to syndicate data capture/data layer into enterprise data cloud and to additional analytics systems and media platforms(tags)

• Drive the data capture product vision strategy and across GMs digital and offline properties

• Manage internal/external (vendor) analytics product managers platform admins and report developers

• Develop analytics tagging standards that provide consistency and efficiency facilitate optimization insights and streamline third party marketing tagging implementation across all implementations

• Partner with enterprise analytics teams to develop data schemas data layer design and ingestion patterns to democratize access to clickstream data in the cloud

• Work across multiple agile teams and with their respective product owners own the product life cycle and roadmap for data capture and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.

• Work closely with engineering marketing reporting analysts and user experience to define requirements and use cases.

• Ensure data capture solutions are compliant with Privacy Regulations (e.g. CCPA)

• Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paidin accordance with applicable state laws. The compensation may not be representative for positions located outside of New YorkColorado California or Washington.

• The salary range for this role is $117800 $184300 . The actual basesalary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individualperformance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision HealthSavings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paidvacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more

Required Qualifications:

• Bachelors Degree is Required

• 7 years of experience in a combination of product management solution architecture strategy consulting product analytics or an equivalent field.

• 5 years of data analytics experience

• Familiarity / proficiency in SQL JavaScript or other object databases required

• 5 years of experience implementing / configuring / customizing analytics implementation with emphasis on marketing / site optimization

• Proven experience working directly with digital product leadership in an agile environment.

• Expert communicator in written and verbal form; ability to work well with product managers technologists and peers and ability to lead and influence across all levels of the organization.

• Strategic problem solver who simplifies problems to their core elements and finds creative solutions.

• Getitdone mindset with a strong bias towards action.

Additional Job Description

Preferred Qualifications:

• Proven experience product managing an analytics or data platform preferably Adobe Launch.

• 5 years of experience working with Adobe Analytics (comparable experience in Google Analytics will be considered)

• Understanding of APIs and relevant related technologies e.g. JSON REST

• Ecommerce domain and knowledge and experience

• Experience implementing tagging in using a tag manager (e.g. Launch DTM Tellium)

• Experience configuring and enhancing the digital data object (data layer)

• Indepth knowledge of all components of Adobe Analytics platform implementation including tags plugins campaigns server call types cookies site catalyst variables (props eVars events) universal tags Data Connectors XDM schema calculated metrics Link Tracking etc.

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.

• #LIMO1

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.