Social Media Marketing Manager
Social Media Marketing Manager
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Job Description
Were looking for a creative and strategic storyteller to lead our social media presence for Mondrian Singapore including our dining destinations and bar.
In this role youll develop and execute standout content strategies manage key F&B stakeholder relationships and ensure our visuals and voice reflect the bold designforward spirit of Mondrian. Youll oversee the creation of highquality scrollstopping contentfrom captivating visuals to compelling copythat brings our culinary experiences to life.
With a keen eye on data and trends youll optimise performance drive engagement and shape paid and influencer strategies that extend our reach and amplify brand visibility. Youll also play a key role in integrating social into wider marketing campaigns using insights and social listening to keep us ahead of the curve in a fastmoving digital space.
If youre plugged into culture passionate about food and love turning moments into shareable storiesthis ones for you.
Responsibilities:
- Lead the charge in shaping and executing bold creative social media and content strategies across all key platforms (Instagram Facebook TikTok LinkedIn and Little Red Book) for Mondrian Singapore including our signature dining destinations and bar.
- Act as the key liaison between internal F&B teams and stakeholders fostering strong relationships to elevate guest engagement satisfaction and brand loyalty.
- Uphold and champion each distinct brand identityensuring that every post visual and campaign reflects our high design aesthetic and the vibrant energy Mondrian is known for.
- Oversee the production of dynamic highquality contentranging from photography and videography to compelling written storiesthat showcases our culinary offerings limitedtime experiences and exclusive events.
- Stay ahead of the curve with a deep understanding of social media platforms content trends tools and SEO principles to inform strategy and deliver continuous growth for each restaurants digital presence.
- Drive paid social campaigns that move the needlefrom awareness to considerationensuring strong reach engagement and ultimately building brand equity through powerful storytelling and targeted messaging.
- Develop and present insightful campaign reports backed by data and clear recommendations to internal teams and stakeholders.
- Ensure all content is platformoptimised and aligned with best practices to maximise visibility engagement and audience retention.
- Harness analytics to refine content strategies finetune audience targeting and boost performance across channels with a focus on measurable ROI.
- Curate and execute a resultsdriven influencer strategy that authentically amplifies our culinary and lifestyle stories extending the reach of our F&B experiences to targeted audiences.
- Integrate social media into broader brand campaigns and activations aligning with the overall marketing vision of Mondrian Singapore and its culinary destinations.
- Tap into the power of social listening to uncover realtime insights anticipate trends and stay ahead of the curvekeeping Mondrian at the cutting edge of hospitality and culinary innovation.
- Stay plugged into the latest in social media hospitality and dining culture to inspire forwardthinking content and ensure we remain trendsetters in the digital space.
Requirements:
- Minimum 5 years of experience in social media digital marketing or content creationpreferably within hospitality F&B or lifestyle sectors
- Proven track record in developing and executing social strategies that drive engagement and brand growth
- Indepth knowledge of social media best practices trends and algorithms across platforms such as TikTok Instagram LinkedIn Facebook and Little Red Book
- Skilled in creating and curating visually compelling onbrand contentphotography video and copy included
- Experience with paid social campaign management including audience targeting budget optimisation and performance tracking
- Confident in working with influencers and talentsourcing briefing managing and measuring success
- Comfortable collaborating with crossfunctional teams from marketing and PR to chefs and F&B ops
- Analytical mindset with experience in using data and social listening tools (e.g. Meta Business Suite Sprout Later or similar) to inform strategy and reporting
- Excellent written and verbal communication skills with a flair for crafting engaging brandaligned copy
- A pulse on pop culture hospitality trends and emerging platforms to keep the brand ahead of the curve
- Highly organised proactive and thrives in a fastpaced everevolving environment
- Bonus: experience in influencer marketing platforms basic graphic design (e.g. Canva or Adobe Suite) or content production tools.
How do I deliver this
- Tell it like it is Authentic honest you mean it sincere true.
- Have fun and make friends fun energetic whimsical upbeat wink casual.
- Ive got your back Accountable responsible makes up for own promises knows how to take ownership follows thru dependable.
- Play to win Original cutting edge new outside the box; open to new possibilities different.
- Right here right now Attentive detailoriented always focused always in the moment precise owns the guest.
Additional Information :
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
