Owned Media Specialist
Owned Media Specialist
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Job Description
WHAT YOULL DO
As an Owned Media Specialist you will own the strategic planning and of H&Ms email and push channel strategy. You will align on crossfunctional goals to drive omni sales performance and customer centricity and focus on customer growth engagement and retention.
As an Owned Media Specialistyou are responsible for:
Managing the daytoday testing optimization and reporting of marketing campaigns across Email & Push notifications (app)
Collaborating with internal stakeholders such as ecommerce site planners content editors brand insights analyst & the loyalty team to deliver best practice communications
Delivering locally segmented communications to drive new customer acquisition engagement and conversion including send timings & frequency Driving dataled improvements of all eDM campaigns be the owned channel expert at H&M (analyze results and performance of emails.
Identifying new target audiences and grow email lists
Working closely with the wider marketing team to execute the marketing calendar and deliver on all key product and retail moments (eg. Campaign launches sales etc)
Brief email/push details & segmentation in JIRA liaising with an external agency to schedule sends
Work closely with internal content team. NB. This role is not responsible for the actual content & copywriting of the email.
Analyse and report on owned channel KPIs & performance on a weekly monthly and quarterly basis.
Own weekly followup documents and be confident in presenting results to the wider sales & marketing team.
Use insights and make recommendations for constant improvement of email/push communications
WHO YOULL WORK WITH
The Owned Media Specialist reports into the Media Lead and is part of the wider Marketing Team. The role works with multiple stakeholders within the business such as ecommerce site planners content editors & the loyalty specialist to deliver best practice communications for H&M Australia. This role also works with our regional team.
WHO YOU ARE
We are looking for people with
Strategic experience driving brand & customer growth for different target groups
Demonstrated experience within a similar digital marketing role specifically CRM/ email & push channels
Demonstrated problem solving skills and the ability to take initiative
Exceptional attention to detail
Google Analytics and JIRA software experience preferred but not necessary
High level of Englishboth written and verbal
And people who are
Strategic thinkers with broad marketing skills.
Are able to analyse numbers and drive reporting from various sources with a data driven approach to aid in decision making
Highly organised and structured having the ability to coordinate multiple teams is essential
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOULL LOVE WORKING HERE
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs
You will receive 25 off H&M Group brands; H&M COS Monki Weekdays Arket & Other Stories
We are an inclusive company where you are encouraged to be yourself at work
JOIN US
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
