VP Integrated Campaigns Demand Generation
VP Integrated Campaigns Demand Generation
Posted on :
12-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
12-04-2025
Job Description
Who are we
UpGuards mission is to protect the worlds data. We obsessively seek out elegant robust ways to enable our customers to find acknowledge and remediate cyber risk. With UpGuard organizations leverage our security expertise and software to automate what was once laborious spreadsheetdriven processeswhether its monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the worlds largest fastestgrowing and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions including Product Marketing Demand Gen Marketing Ops Content Marketing SEO Community Design and Video. UpGuards vision is to become a leader in the markets we play in (Cyber VRM Attack Surface Management) by providing a bestinclass SaaS platform for organizations to manage their thirdparty risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in
As the VP of Integrated Campaigns & Demand Generation you will be responsible for designing and executing endtoend marketing campaigns that drive pipeline revenue and brand awareness. You will oversee global nurture programs (both inbound and outbound) and regional field initiatives to generate and convert leads into highvalue sales opportunities. This is a strategic highimpact role that requires close collaboration with Product Marketing Sales Growth Marketing and other crossfunctional teams to deliver measurable results.
What will you do
- Integrated Campaign Strategy:
- Develop and own a cohesive global campaign framework aligned with our buyers journey and new product launches.
- Collaborate with Product Marketing to ensure campaign themes and messaging resonate with our ICP and target personas.
- Lead a team responsible for planning and executing field programs industry events and regional activities that generate qualified leads and strengthen relationships with prospects and customers.
- Nurture Programs and BDR
- Develop multichannel nurture journeys (both inbound and outbound) that guide prospects through the middle of our funnel.
- Oversee and provide strategic direction to a global team of BDRs that process inbound leads today ensuring they effectively qualify and engage leads generated by campaigns events and accountbased initiatives.
- Leverage the latest warm outbound tools AI and marketing automation to drive efficiency in the middle of the funnel.
- Database & Email Management
- Ensure our marketing database is effectively segmented and enriched for accountbased outreach.
- Drive email best practices (deliverability A/B testing personalization) to improve open rates and conversions.
- Team Leadership & Management
- Recruit mentor and develop a highperforming global team of campaign managers field marketers and ABM program specialists.
- Foster a datadriven collaborative culture that encourages innovation continuous improvement and budgeting resource allocation and vendor relationships to meet campaign goals efficiently.
- Analytics & Optimization
- Define KPIs and success metrics (e.g. MQL to SQL conversion pipeline contribution ROI) for integrated campaigns and field programs.
- Use analytics and insights to iterate on strategies optimize campaign performance and forecast future marketing investments.
- Present quarterly business reviews and findings to senior leadership providing recommendations to scale impact.
What will you bring
- 10 years of B2B marketing experience with at least 5 years in a leadership role overseeing integrated campaigns demand generation and BDR/SDRideally in a SaaS and/or cybersecurity environment.
- Familiar with both PLG and salesled motions.
- Proven track record of building developing and retaining top talent and fostering a collaborative highperformance team culture.
- Excellent proficiency with Hubspot CRM and the latest in intentbased outbound tooling (e.g. Unify Pocus).
- Strong analytical and problemsolving abilities with the aptitude to interpret complex data sets and drive actionable insights.
- Exceptional verbal and written communication skills with the ability to influence and motivate team members and stakeholders at all levels.
What will give you an edge
- Youve built run and optimized a prospecting and lead nurture machine that predictably generates real revenue.
- Youve successfully launched a PLG motion within a Salesled environment.
- Youve scaled a marketing team regionally using ABM and field marketing tactics.
Whats in it for you
- Stock Options: share in our future success with stock options
- Monthly Lifestyle subsidy: use this for financial physical and mental wellbeing (all regions)
- WFH setup allowance: to ensure you have the right environment to work in we will help you get setup within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carers leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart we do not mandate compulsory attendance (all regions)
- Top spec hardware: all team members will be provided with topspec laptops for their role (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
UpGuard is a Certified Great Place to Work in the US Australia UK and India establishing its position as a leading global technology employer. 99 of team members agree that UpGuard is a great place to work apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status.
For applications to positions in the United States please note at this time we can only support hiring in the following US states: CA MD MA IL OR WA CO TX FL PA LA MO or DC.
Before starting work with us you will need to undertake a national police history check and reference checks. Also please note that at this time we cannot support candidates requiring visa sponsorship or relocation.
Required Experience:
Exec
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
