Director - Integrated Marketing
Director - Integrated Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design development and execution of comprehensive marketing strategies that blend digital traditional experiential and content-driven tactics to deliver consistent high-impact messaging globally. This is a high-impact leadership role combining strategy media merchandising and growth operations. You will own the full revenue P&L for the GTM campaigns and work cross-functionally to drive MCP (Marketing Contributed Pipeline) brand consistency and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand product sales creative and data teams to ensure alignment and drive measurable results.
Key responsibilities
Lead the creation and execution of global integrated campaigns and demand programs to drive
leads pipeline and revenue across SMB mid-market and enterprise segments.
Manage and mentor a global team of campaign and program managers fostering a culture of innovation collaboration and accountability.
Drive the development of multi-channel campaigns across digital ABM webinars content and paid media ensuring alignment with company goals and partner strategies.
Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.
Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.
Work with cross-functional teams including product marketing digital marketing brand and content teams to maximize the impact of campaigns and programs.
Own and manage the global campaigns budget ensuring efficient resource allocation and delivering measurable ROI.
Conduct market research to identify trends customer needs and competitive insights for effective campaign strategies.
Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.
Qualifications :
Education: Bachelors degree in Marketing Communications Business or related field. MBA or advanced degree preferred.
14-16 years of experience in demand generation integrated marketing or partner marketing roles in the SaaS/enterprise software industry.
Proven success in leading global campaign teams with a focus on pipeline creation partner-led growth and measurable outcomes.
Expertise in designing and managing multi-channel marketing campaigns including email paid media ABM and website optimization.
Strong background in partner-driven marketing including to with and through motions such as recruitment enablement and demand generation.
Experience managing cross-functional teams and leading large-scale complex marketing initiatives.
Strong knowledge of data-driven marketing with a focus on performance metrics analytics and ROI.
Expertise in customer segmentation targeting and lifecycle marketing strategies.
Excellent communication leadership and interpersonal skills.
Hands-on experience with demand generation technologies such as marketing automation platforms and ABM tools.
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
