Director Social Media Video Elle

Why Hearst Magazines

Hearst Magazines portfolio of more than 25 powerful brands in the U.S. including Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience acrossdigital video social and print reaching nearly 139 million readers and site visitors each sophisticated content creation cuttingedge technology and industryleading data capabilities we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and together we are reinventing publishing for the 21st century.

Elle is looking for a Social Media and Video Directorto oversee strategy for the brands many social platforms including Instagram Twitter Facebook and TikTok. This position will be tasked with increasing the brands performance on all platforms with a focus on innovation engagement and growth. The idealcandidate is deeply engaged in culture and entertainment and be able to bring the fashion and luxury world that Elle covers to life on social with creative social and video content.

Please note: For consideration please submit your resume with a cover letter salary requirements and link to a portfolio or samples of work.

Job Responsibilities:

• Devise and oversee a social and video strategy to drive growth and engagement on all of Elles digital platforms.
• Manage develop and grow talent on the social and video team including staffers and freelance contributors
• Drive a consistent strategy for performative and growthdriving daily content
• Create content for and post to the brands Facebook Twitter TikTok and Instagram accounts
• Work with various editorial teams to create and execute on socialfirst initiatives
• Ensure the team meets weekly TikTok Publisher program quotas with original content
• Manage content rollouts for buzzy stories features and cover breaks
• Increase engagement on key platforms
• Uphold impeccable editorial judgment in all written and scripted content
• Deliver informative reporting about tentpole events to key stakeholders and staff
• Extend lifecycle of content to stretch across platforms via creative storytelling
• Deliver growth and engagement strategy for Apple News
• Partner with EIC to plan and execute original programming that will succeed on social platforms and on YouTube
• Deliver robust rollout plans for video launches
• Liaise with centralized video team on longform video and cutdown strategy

Qualifications:

• A socialminded video and content lead with 8 years of professional social media experience strong editorial judgment clean writing skills and management experience
• A wordsmith who has experience handling social media for a magazine website or brand and understands the brands voice
• A savvy strategist who knows how to utilize social platforms and tools like Dash Hudson
• An innovate thinker with big ideas and lots of creative energy
• Proficiency with social platforms (including TikTok Twitch and other emerging platforms) and tools (including SocialFlow Google Analytics and CrowdTangle)
• Ability to thrive in a fastpaced collaborative environment
• Able to work nights and weekends as needed
• Bachelors degree in journalism or other relevant area
• A video editor proficient in Adobe Premiere TikTok Editor and CapCut
• Must have excellent communication and organization skills

The basesalaryfor this role is between $101000 and $ actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base payrangeis subject to change and may be modified in the future.

This is a position covered under the Writers Guild of America East Collective Bargaining Agreement.

This position is based in the NYC office a minimum of 3 days a week maybe more based on business need. No remote option.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.

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