VP of Demand Generation
VP of Demand Generation
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$ 190 - 210
1 Vacancy
Job Description
At Paystand were not just another fintech companywere trailblazers in decentralized finance (DeFi) transforming how businesses manage their finances. With thriving hubs in Santa Cruz San Francisco Austin Minneapolis Mexico City Hermosillo and Guadalajara were leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years were among the fastestgrowing companies reshaping the future of finance.
Our Expanding Ecosystem: Paystand isnt just a companyits a growing global network. With the strategic acquisitions of Teampay a leader in spend management and Yaydoo a top AR and AP platform in Latin America were building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.
Why Paystand
What We Do: By harnessing the power of blockchain technology we digitize receivables automate financial processes reduce timetocash lower transaction costs and unlock new revenue streams for businesses.
Why We Do It: Were driven by a mission to revolutionize digital payments and decentralize finance creating a more open inclusive and transparent financial ecosystem starting with B2B payments.
How We Do It: As changemakers in the DeFi movement we dont just follow trendswe set them. If youre passionate about shaping the future of fintech and eager to redefine what financial technology should look like Paystand is the place where you can make a significant impact.
Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.
Role at a Glance:
This is a pure performance role where marketing innovation and directly impact company success. Were seeking a revenuefocused marketing leader to own our complete demand generation strategy drive pipeline and revenue growth and scale a highperformance marketing operation. This isnt a traditional marketing role focused on brand building or creative directionits a strategic leadership position responsible for generating 50 of the companys pipeline and revenue.
As a key member of the executive team you will participate in and influencecritical business strategy discussions shaping our growth trajectory. Youll have full autonomy to build optimize and scale our demand generation machine with direct accountability for pipeline acceleration. Success is measured in pipeline created and revenue generated.
This role demands a proven track record of connecting marketing spend torevenue results thriving on the challenge of maintaining exceptional unit economics while pursuing aggressive growth targets. Youll be responsible for ensuring customer acquisition payback periods remain under 12 months balancing scalable marketing investments with strong revenue impact.
Whether youve been the strategic force behind successful marketing leaders or have led teams before and are ready for your next growth challenge this role offers full ownership in driving a comprehensive demand generation engine.
What Youll Do:
- Pipeline & Revenue Growth: Own 50 of company revenue pipeline driving 1520 QoQ growth through multichannel demand generation.
- MultiChannel Marketing : Manage and optimize demand programs across:
- Paid Search
- SEO
- Marketing Operations & AIPowered Automation:
- Own HubSpot CRM & Marketing Automation optimizing lead scoring routing workflows and segmentation.
- Implement AIdriven insights and predictive analytics to optimizeconversion rates and pipeline acceleration.
- Ensure multitouch attribution modeling and fullfunnel datatransparency for revenue impact tracking.
- Collaboration & Alignment with RevOps & MDR Teams:
- Work closely with RevOps to improve forecasting attribution andcampaign ROI measurement.
- Align MDR team on lead qualification engagement andconversion strategies to maximize efficiency.
- Scaling & Leadership:
- Foster amarketing culture where AI predictive analytics and automation arent just tools but competitive advantages enabling the team to uncover untapped opportunities optimize campaigns in realtime and drive hyperefficient pipeline acceleration.
- Transform demand generation into an intelligent selfoptimizing growth engineone that continuously learns adapts and scales through AIdriven insights. If youve built and executed AIpowered marketing systems before thats a major plus.
- Be a selflearner and AI evangelist always pushing the boundaries of whats possibletesting iterating and redefining demand gen to drive exponential growth.
- Challenge traditional marketing playbooks think beyond conventional demand gen tactics using AI to anticipate market shifts personalize engagement at scale and disrupt how B2B SaaS acquires and converts customers.
- Drive revenue impact at scale not just by optimizing processes but by redefining how AIpowered marketing fuels gotomarket expansion investment decisions and Paystands path to IPO.
Requirements:
- 812 years of experience in B2B SaaS/ Fintech demand generation growth marketing and revenue marketing.
- Proven Efficiency in Customer Acquisition: Demonstrated ability toachieve customer acquisition payback periods <12 months reflecting efficient growth strategies.
- MidMarket Expertise: Extensive experience in highvelocity mid market companies with a deep understanding of scaling demand generation in this segment.
- Pipeline and Revenue Ownership: Proven track record of owning pipeline and revenue in a postSeries C SaaS company.
- Marketing ProgramScaling: Experience scaling marketing programs from $1M to $5M while maintaining strong unit economics.
- Analytical Skills:Strong experience in pipeline forecasting and full funnel analytics.
- Innovative Channel Development: Ability to identify test and scale new marketing channels that drive predictable repeatable growth.
Skills & Mindset:
- Revenuedriven: You see marketing as a business growth engine with a relentless focus on pipeline CAC efficiency and revenue impact.
- AI & InnovationFocused: You leverage AI automation and predictive analytics to optimize demand generation seeing opportunities where others dont.
- Strategic & : Able to set the vision and execute effectively balancing highlevel strategy with handson optimization.
- B2B SaaS & MidMarket Experience:Understanding of selling into midsized to upper midmarket finance teams.
- Leader & Builder: Experienced in scaling teams optimizing processes and driving measurable results.
- GrowthFocused:Track record of delivering 1520 QoQ revenue growth through innovative demand strategies.
Perks:
- Compensation ranging from $190K $210K depending on experience bonus.
- Enjoy generous PTO and sick leave because we believe in balance.
- 401(k) retirement plan with employer matching.
- Weve got your health covered with comprehensive health dental and vision insurance plans.
- Fuel your days with free snacks and paid lunches in the office.
- Unlock stock options and own a piece of our success!
- Work with the best tools and equipment setting you up to thrive.
- And the best part Endless growth opportunities await you as we rapidly expand!
If youre passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments we invite you to explore opportunities with Paystand.
We understand that no candidate is perfectly qualified for any job. Experience manifests in diverse ways skills are transferable and passion is a powerful driver. Your journey and skills are unique and we value the richness that diverse perspectives bring to our team.
More than a resume we prioritize a genuine commitment impactful contributions and the ability to thrive in our dynamic collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what were seeking we encourage you to apply.
We celebrate the belief that diversity in backgrounds and thoughts fuels better problemsolving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.
Your journey is important to us and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we cant wait to hear from you.
All roles are onsite English resumes will be considered.
#LIOnsite
Required Experience:
Exec
Employment Type
Full Time
