Performance Marketing Manager
Performance Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 74000 - 85000
1 Vacancy
Job Description
Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world with more than 25 brands including Cosmopolitan ELLEELLE Decor Womens Health Esquire Mens Health Good Housekeeping Harpers BAZAAR House Beautiful Popular Mechanics Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.
But were more than just our magazines. We engage our audience across all mediums and channelsprint digital video and socialwith sophisticated content creation distribution and data capabilities. We create package and sell products with cuttingedge technology and proprietary platforms. Together we are reinventing publishing for the 21st century.
Your Impact
Hearsts Performance Marketing team works strategically to launch optimize and analyze Search & Social campaigns for our digital brands. As a part of this team the Performance Marketing Manager will be responsible for media buying and traffic acquisition across tools such as Google Ads and Meta Ads Manager as well as developing team strategies. The ideal candidate should be a strong communicator highly organized possess a passion for analytics and be extremely detail oriented.
Responsibilities
What Youll Do
- Launch execute and optimize Paid Search campaigns for high value accounts managing them to hit brand format and seasonalspecific ROAS goals.
- Run and analyze campaign reporting to determine optimization opportunities and new buying strategies for the teams portfolio of campaigns.
- Contribute to teamwide reports delivering them regularly and improving their design.
- Collaborate share results and brainstorm with other Performance Marketers to help shape campaign and program strategy and present findings to both team and management.
- Troubleshoot issues with campaign settings and media buying as they arise.
- Help with trainings for new employees and new processes.
- Work on individually developed projects designed to deepen our understanding of the ecosystem and help identify opportunities for growth for our team and business.
Qualifications
Who You Are
- Have a bachelors degree and 35 years of relevant work experience
- Background in Paid Search with knowledge of Google Ads formats settings and best practices
- Proficient in Excel and/or Google Sheets
- Comfortable working with BI tools and large data sets and skilled at organizing and interpreting data
- Adept at digging into details to identify troubleshoot and solve problems
- Enjoy working in a fastpaced and collaborative environment
- Possess strong written and verbal communication skills
The basesalaryfor this role is between $74000$ actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base payrangeis subject to change and may be modified in the future.
Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veterans status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Manager
Employment Type
Full-Time
