Display Manager
Display Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The role
SoFi is seeking a talented display manager to join the performance marketing team and own our acquisition efforts for display. As the manager of one of SoFis largest and most efficient channels you will have a meaningful impact on the growth and strategy of the business. You will play a key role in analyzing data finding trends and developing strategies.
What youll do:
- Develop and implement the digital acquisition strategy for SoFis consumer financial products by building and executing campaigns on DV360 Yahoo Amazon and other display channels
- Drive creative asset ideation testing road maps and optimization with our internal creative team and creative agency
- Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast longterm growth
- Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
- Collaborate with crossfunctional teams such as the brand marketing Martech Compliance Finance etc.
What youll need:
- 3 years experience running performance marketing campaigns on DV360 Yahoo and/or other digital display channels
Technical knowledge and expertise of the Google ads platform (understand tracking auction dynamics ad products and best practices for direct response campaigns)
- Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch is a plus)
- Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau Looker and Amplitude experience is a plus)
- Strong analytical and quantitative skills ability to work with large data sets in order to derive actionable campaign insights
- Strong organization and project management skills with the ability to own projects from endtoend in a fastpaced environment
- Strong communication skills and ability to present learnings with internal teams
Required Experience:
Manager
Employment Type
Full Time
