Amazon Advertising operates at the intersection of ecommerce and advertising offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon across our other owned and operated sites like Prime Video and IMDb on other highquality sites across the web and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazons unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decisionmaking leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices which are groups that focus on different approaches to create these insights.
We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Customer Success Team at Amazon Advertising taking a consultative approach building deep relationships with advertisers sales account management retail and other Amazon business partners to analyze and measure the success of advertisers performance on Amazon. On a daily basis AIP activities include analyzing metrics of success for a business or category developing datadriven insights and recommendations for executive client leadership and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.
Key job responsibilities
Leverage Amazons proprietary data and tools as well as thirdparty research solutions to generate insights.
Utilize your advertising industry expertise and understanding of our customers business to provide guidance to Csuite marketing leaders via compelling narratives and frequent inperson client presentations to iterate on and articulate a brands strategy
Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution
Deal with ambiguity to decipher complex problems select ideal solutions from a wide array of analytical techniques and concepts and translate these into actionable recommendations.
Collaborate crossfunctionally communicate effectively across multiple business functions and geographies and influence marketing initiatives.
Own accountlevel data and/or analyticsrelated strategic conversations internally and externally.
Demonstrate deep analytical ability and develop expertise in Amazons proprietary metrics constantly evolving how we analyze and communicate datadriven insights to our advertisers.
Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions writing training documentation and producing whitepapers.
Advocate for datadriven decision making and encourage clients to act on recommendations and drive thought leadership.
Demonstrate a passion for learning new skills and adopting new methodologies and tools.
Bachelors degree plus 10 years of experience in clientfacing data analysis roles.
5 years of experience in a consulting role in the digital media/AdTech space or 5 years of advertising experience with a top advertiser (agency or clientside).
Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and both technical and nontechnical stakeholders.
Excellent datadriven storytelling skills you can create and deliver compelling complex analyses in a simple way with outstanding visuals.
Demonstrated expertise in advertising measurement methodologies experimentation marketing mix modeling and consumer insights research.
Indepth understanding of advanced statistical techniques and methodologies as well as simple linear regression analysis multivariate regression analysis and model building.
Proficiency in SQL with the ability to write queries from scratch create appropriate joins extract and manipulate data format fields and create new measures and metrics.
Fluency with analytical tools (Python R SAS etc..
Complete understanding of the endtoend process of marketing campaigns.
Excellent organizational interpersonal and communication skills (both written and verbal).
Experience with advertising publishers and marketing/creative agencies.
MBA Masters degree in Economics Marketing Statistics Advertising or Business/Digital media planning experience.
Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
Experience and familiarity with the AWS stack.
Experience in campaign management and set up.
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